The importance of Short Videos on Social Media
A New Age of Content
Capturing the attention of today’s resourceful and tech savvy youth can be difficult. New trends come and go in a flash, and it’s important that every company analyzes and understands trends and create content around those trends.
The landscape is changing. Consumer behavior is changing as well, which means that consumers are persuaded through digital means more than any other medium. Short videos, as the name suggests, refers to the length of the video being presented. Usually, those videos are between 10-60 seconds long.
TikTok stormed the digital media party by being a social platform that was solely based around video – short or long. This change has caused platforms like Instagram and YouTube to go to the drawing board and create similar types of posting options.
The changes that these platforms made are all well and good, but they need to be influential. When we talk about the most influenceable generations, Generation Z comes to mind.
Gen Z can be persuaded to make purchasing decisions, and the data shows that. In fact, Generation Z accounts for $143 billion in annual spending, and it is projected that Gen Z’s income will have increased by 5 times by 2031. Through the consumption of media and advertising, they have been loosely conditioned to spend money on social trends like clothing, music, and apps.
Just to put that in perspective, Gen Zers love brands like Google, Netflix, YouTube, and those platforms have ads that are short and grab your attention within them. Not only that, but consumers use those platforms to watch videos find information, and to binge watch shows and movies. With that being said, it is important to attract their attention with engaging and interesting content.
With the attention span of everyday consumers being short, it is important to incorporate short videos into your content schedule. According to Wyzowl, 86% of businesses use videos as part of their marketing strategy, so why wouldn’t you use it for your business?
Numbers Matter
Platforms such as TikTok, Instagram, and YouTube all have the short videos feature for viewers and creators, and they are the most popular feature on those platforms.
Here are examples of our client, David Loud Car Audio & Custom Wheels and the performance of their Reels showcasing the engagement stats:
The performance of those Reels demonstrates user engagement while also providing your audience with compelling, yet interesting content to your platforms.
One of the major benefits of short videos is, not only can you create and post more content, but they also offer consumers the ability to watch that content more than once. If our attention spans are about 8 seconds long, then you must create content that can easily be engaged with.
Brand loyalty is still important as it pertains to purchasing behavior, but it is starting to dwindle. In fact, it is said that only 36% of Gen Zers have a strong connection to a brand or company. Creating relevant content will aid in enhancing your reputation.
What’s more is that is that, from an ROI (return on investment) perspective, video has the potential to increase traffic. 87% of marketers said that incorporating video into their content schedule assisted in increasing traffic.
So, if you are looking at social platforms that can be used to build your reputation, we offer services that can do that.
Our Professional Package has platforms such as Facebook, Google, Yelp, Twitter, Instagram, YouTube, and LinkedIn, but you will also receive a photo and video package along with social media management services.
We use a network of photographers from around the country that can facilitate taking photos and videos for your business, and that content can be used on all platforms. If you just want the photo and/or video package it can be purchased separately.