Revolutionize Your Digital Marketing With a Michelin-Approved Vendor
For nearly three decades, Michelin has consistently earned accolades from global data and analytics company J.D. Power. Recognized for tire performance, durability, and innovation, the brand recently became the first tire manufacturer to earn over 100 J.D. Power awards — more than all other tire manufacturers combined.
Living up to such an impressive legacy as a Michelin dealer requires exceptional customer care and a thoughtful marketing approach. To spread the word about your tire shop, you need the right digital marketing partner with industry experience.
As a Michelin-approved vendor, Optimize takes the guesswork out of digital marketing with a partner network that delivers the best value for tire dealers like you. From
social media management and tire dealer
website services to
digital advertising and
reputation management, we handle all aspects of building your online presence.
Michelin Marketing Solutions
As a Michelin dealer, you provide customers with award-winning products they trust. Optimize showcases tires from Michelin Dealer Connect on your pages with preapproved content distributed weekly. This consistent flow of content keeps your online followers engaged with your latest offerings.
In addition to Michelin-specific posts, we personalize content with your tire shop’s branding. Our team of digital marketing specialists collaborates with you to craft localized posts highlighting your dealership’s unique characteristics, staff, products, and services.
Optimize protects your online reputation with timely responses to customer reviews, up-to-date directory listings, and a reputation management strategy. Our account consultants work with you to write review responses incorporating location and service-based keywords optimized for search engines.
We allocate a portion of funds from your social media management package toward digital ads, aiding your tire shop in expanding its online presence. Our team of digital advertising experts has a track record of delivering results across various platforms, including Facebook, Google, and others.
At Optimize, we prioritize building websites our clients love, optimize them for conversions, and align them with future goals.
We guarantee a positive user experience (UX) across all devices by employing responsive, user-friendly designs. That UX translates into higher conversion rates, transforming top-quality leads into sales of your products and services.
We also integrate Meta Pixel and Google Analytics to monitor ad performance continually. We use this data to fine-tune your ad campaigns based on visitor interactions on your website.
Tire Fitment Guides
Don't stop there. Enhance your customers' shopping experience with Tire Fitment Guides, available as an add-on feature with your website service. These guides empower customers to search for and purchase tires online, providing them with easy access to the information they need to make informed decisions. Whether you're aiming to increase your tire sales or streamline the shopping process, this feature is a perfect fit for your business.
BDF Claim Submission
If your Michelin shop participates in the Michelin North America Brand Development Fund (MNA BDF) program, you may be able to apply funds toward eligible services at Optimize. We’ll handle BDF invoice submission on your behalf, with a reimbursement rate of up to 125%.
*Ad shown is for example purposes only.
Our Trusted Platform Partners
As a Meta Business Partner, we can amplify your marketing strategy across Meta’s platforms. With our tailor-made social media packages, we can help you create relevant content to boost brand awareness, improve engagement, or drive sales on Facebook and Instagram.
As a Google Partner, we can leverage our expertise to boost your reach and engagement on Google and YouTube. From choosing the right campaign to crafting compelling copy, we’ll guide you through every step.
As an official Yelp Advertising Partner working with us means you’ll enjoy the perks of Reduced pricing, enhanced reporting, and Ad Syndication. Our partnership enables your business to achieve the highest return on ad spend and better insight into your performance.
Unlock Your Shop’s Potential With Optimize
Ready to learn how Optimize can support your Michelin shop? Schedule your free consultation today! Let us show you how our digital marketing solutions can elevate your dealership to new heights.