Digital Advertising Services
Digital advertising is a cost-effective way of reaching your target audience. Learn what digital ads work best and how Optimize can create your customized strategy.
Digital Advertising Done Right
The digital landscape has completely changed advertising. Instead of overspending on one-size-fits-all ad campaigns, brands can design ads more specific to their audiences. And with the flood of consumer data that's readily available, it's easier than ever to know what those audiences want.
Customization and audience targeting have made digital advertising much more cost-effective than traditional channels. Instead of speaking to a general audience, advertisers can use consumer data to target specific user locations, interests, and demographics. You can show your ads to the people who are most likely to respond, so you can get more from your marketing dollars. And with so many platforms available, it’s much easier to reach those interested consumers.
At Optimize Digital Marketing, we can help you develop a comprehensive digital advertising strategy geared to your target audience.
Meta Ads
Worldwide, seven social media platforms have 1 billion users or more. Meta owns four of these platforms — Facebook, Instagram, Messenger, and WhatsApp.
Facebook alone has 3 billion monthly active users, while Instagram has 2 billion. Messenger and WhatsApp are favorite channels for people to communicate with friends and family.
Thanks to Meta's powerful advertising engine, you can use all four platforms to reach your target audience. The data Meta collects from its billions of users can help you segment your social media ads and reach the right people.
At Optimize Digital Marketing, our expert team works with you to determine your social media advertising goals. We then create and manage campaigns in accordance with these goals for an easy, low-stress experience.
Google Ads
According to new research, 31% of internet users learn about new products or services via search engines. Search advertising lets you reach the people whose needs match your brand.
Google's most common digital ad campaigns include:
- Search ads: Pay-per-click (PPC) campaigns on search engine results pages (SERPs).
- Shopping campaigns: Product listings in search results and Google Shopping.
- Display advertising: Image and text ads on Google-owned websites.
- Video ads: Promotional video content on YouTube and other sites.
At Optimize Digital Marketing, we focus primarily on search ads geared toward call conversion. These ads are designed to encourage people to call your business, so they only appear on devices that support voice calling.
We'll handle the setup, letting you be as involved as you like. You can weigh in on preferred keywords or audience targeting elements, or let us handle it. Either way, we'll reach out every quarter to discuss your campaign's performance, including the number of impressions and calls your digital ads generated.
Yelp Ads
Yelp Ads are among the most underappreciated types of digital advertising. They increase brand awareness among people actively searching for products or services like yours. They generate high-potential leads, empowering more conversions and a growing customer base.
If you live in an area where Yelp isn't as popular, don't worry. The new Yelp Ads syndication feature lets third-party sites and apps show Yelp Ads on their platforms. Through syndication, your Yelp ad could run on sites such as the Weather Channel, eBay, and the New York Post.
As a Yelp Advertising Partner, Optimize Digital Marketing can offer exclusive pricing on Yelp Ads. We focus on running optimized PPC ads that bring in leads through phone calls and direction requests.
LinkedIn Ads
A thriving business needs a top-notch staff in addition to loyal customers. At Optimize Digital Marketing, we run LinkedIn Work With Us Ads to help you connect with qualified, interested job candidates.
Work With Us Ads appear on the right side of your employees' LinkedIn profiles. When a job seeker visits one of those profiles to make a connection or learn more about the company, they'll see an invitation to explore your available jobs.
Work With Us Ads adjust in real time to promote specific jobs based on the viewer's profile. For example, if you have management and junior positions available, Work With Us Ads will show the former to candidates with management credentials and save the junior positions for less experienced searchers.
