Yelp Ads Services
Want to advertise on Yelp? Discover how partnering with a Yelp Advertising Partner like Optimize can drive more leads and increase conversions.
Why Advertise on Yelp?
Many people think Yelp is simply a review platform on which they can find information like a business's phone number, physical address, and operating hours. But Yelp is more than just a review site. Besides allowing customers to leave reviews, Yelp also serves as an advertising platform. But is advertising on Yelp a worthwhile investment? If you have reservations about the platform, here are some of the top reasons why you should advertise on Yelp.
Reach a Large and Targeted Audience
Yelp is one of the most popular review platforms worldwide, with more than 100 million monthly visitors. And best of all? Even though Yelp ads reach millions of potential customers, Yelp provides targeting tools, allowing a business to target leads based on their search terms or location so it can reach people who are genuinely interested in its products or services.
Reach Consumers With Strong Purchase Intent
Yelp ads don't just reach millions of potential customers. They also reach customers who are eager to make a purchase. Nearly eight out of 10 Yelp users hire or purchase from businesses they found on the site, making it an excellent platform for attracting high-quality leads.
Reach Impartial Customers
Many Yelp users visit the site to find new local businesses. Perhaps they relocated to a new state and are looking for a local auto repair shop, or they're dissatisfied with their last plumber. With Yelp ads, you can convince potential customers that you're the best option for them, since eight out of 10 Yelp visitors are undecided about which business to choose.
Our Yelp Ad Experts Give Your Business an Edge
As a Yelp Advertising Partner, we can help you run effective ads that yield positive results. Want to generate more leads and increase your conversions? Here are some reasons why you should partner with us.
Customized Yelp Ad Campaigns
We understand that your business is unique, so we don't provide one-size-fits-all advertising solutions. We'll help you create customized Yelp ad campaigns that resonate with your target audience. Whether you require highly targeted ads or a custom call-to-action (CTA) button, we've got you covered.
Ad Performance Tracking
With a Yelp business account, business owners can track various metrics to evaluate their ad performance, including ad impressions, clicks, and conversions. Sifting through these metrics to determine what's working and what's not can be tedious, especially if you're hard-pressed for time.
Once you start running your Yelp ad campaign, we'll handle all the heavy lifting for you. We'll track your ad performance to ensure your campaign meets your business's goals, allowing you to focus on the essential aspects of your operations.
Competitive Advantage
If you're competing with several similar businesses in your vicinity, you might struggle to outrank other business pages on Yelp. When you partner with us, we'll help you create engaging Yelp ads that appear in the right places in the search results. We'll also help you craft ads that display prominently on competitor pages, ensuring you stay ahead of the competition.
Discounted Pricing
The cost of advertising on Yelp varies widely based on location, industry, and other factors. However, Yelp ads are fairly cost-effective. The platform has a cost-per-click (CPC) program like Google Ads, which means you'll pay only when someone clicks your ad. But when you partner with us, you can get even more out of your ad spend.
We'll help you create an appropriate ad budget, depending on your goals, so you don't overspend. We'll also work with you to determine how much your local competitors are spending on their ad campaigns.
And best of all? As a Yelp Advertising Partner, we have access to exclusive discounts and offers, which means we can offer you better pricing than unofficial Yelp service providers.
Yelp Ad Syndication
Besides allowing businesses to promote their products or services, Yelp also offers ad syndication to its advertising partners. Simply put, Yelp ad syndication is an advertising service that allows businesses to display their Yelp ads across various third-party websites, such as the Washington Post, New York Post, and others.
If you work with a Yelp Advertising Partner like Optimize Digital Marketing, you can place your ads on a variety of third-party sites, reach a wider audience, attract more leads, and increase your conversions. All at no additional cost!