PRIVACY POLICY

Last Updated: June 13, 2024

This policy describes how we use your personal information.

1. Who we are

Your personal information is collected by Optimize Social Media/Optimize Digital Marketing, (doing business as OSM/ODM) has produced a comprehensive Web site utilizing the following URLs: optimizesocialmedia.net, whyoptimize.com and optimizedigitalmarketing.net (the "Web Site") which provides information, forums for communication and current events surrounding the various digital marketing events. We also provide opportunities for our sponsors to present relevant content and conduct e-commerce as a convenience to our visitors.

ODM contact details are as follows:
Address:  3510 Hopkins Place N., Suite W249, Oakdale, MN 55128
Email:  info@whyoptimize.com
Phone:  You may contact us by phone at (855)676-1212

If you have questions, please contact the Data Protection Officer at:
Email:  info@whyoptimize.com
Phone:  (855)676-1212

This Privacy Notice also covers our group of companies. We share information about you with other members of our group of companies so we can provide the best service across our group. They are bound to keep and use your information in accordance with this Privacy Notice:

• Duda, a corporation organized under the laws of the State of California.
• Salesforce a corporation organized under the laws of the State of California.
• AWS, a corporation organized under the laws of the State of Washington.
• Semrush, a corporation organized under the laws of the State of California.
• Epicor, a corporation orginization under the laws of the state of Texas.

2. Data collection and usage

We will collect store and use your personal information to allow access to our website www.optimizesocialmedia.net, www.optimizedigitalmarketing.net and whyoptimize.com ("Website"), our OSM App, ODM app and to allow you to register with us, subscribe to our services, buy and use our products and services, and for the purposes set out in more detail in this section.

Your information may be shared with members of our group of companies and some third parties as is set out in more detail below.

	What information we collect	How we use your data	Why we use your information
1	Information that we collect through  your use of our website  including: Device information such as operating system, unique device identifiers, the mobile network system; Hardware and browser settings; Date and time of requests; The requests you make; The pages you visit and search engine terms you use; Location information; and IP address.	We use this information, including to: Provide and adapt our services to take account of the technical capabilities of our users; Develop new services based on the information being collected, the behaviors of our users and the technical capabilities of our users; Improve our services to better suit the behaviors and technical capabilities of the users of our service; Identify issues with the website and our users' experience of it; Monitor the way our website is used (including locations it is accessed from, devices it is accessed from, understanding peak usage times and analyzing what functionality and information is most and least accessed);and We use third party tools, including programmatic advertising, and retargeting, to make the advertising we show you on our Website and / or our partner websites more relevant and interesting to you. For this purpose, we use cookies, web beacons or similar technologies to collect information about your browsing behavior (see our Cookies Policy for more detailed information) and deliver interest-based ads to you.	We have a  legitimate interest  in managing our business including: understanding how our customers use our products, services and websites; researching and analyzing the services our customers want; improving our services; providing security over our business and who we trade with; ensuring network and information security; and fraud prevention and detection. assessing the number of visitors and page views in order to optimize future marketing campaigns 1 ; and providing advertising space on our Website to third party advertisers and providing information to third parties to ensure that to provide relevant adverts to you.
	What information we collect	How we use your data	Why we use your information
2	Information provided when you subscribe to our services  and as part of your account with us including: Your password; Your account settings; Your account preferences; Your email address; Your age; Your gender; When you use our forums, if you use Social Media Single Sign-on, your Facebook name or Twitter handle, date of birth and language preferences	We use this information, including to: Provide our products and services; Manage and administer our systems; To communicate with you regarding your account and our services; To market our goods and services to you, including via newsletters and emails relating to e-commerce sales, non e-commerce promotions and product launches; To identify instances of account impersonation; Where you have provided consent, to provide your personal data to third parties so that they make market their goods or services to you, and/or to market third parties' goods or services to you.	We use this information because this is  necessary to enter into or perform our contract with you. For example, we use your account details to supply our services to you, to communicate with you, and to enable you to log in to your account and use our services. We use this information because this is  necessary as in the public interest  e,g. to prevent, investigate and/or report fraud. In addition, we have a  legitimate interest  in: using your information to market our goods and services to you; and maintaining suppression records to ensure we have a record of your objection to direct marketing (if given). In addition, we use this information where we have collected your consent – for example, in order to send you direct marketing messages from or relating to third parties. You can withdraw your consent at any time (in your account preferences or settings) or by contacting the Data Protection Officer. Our third party marketing partners use this information where we have  collected your consent  to do so.
	What information we collect	How we use your data	Why we use your information
3	Information that you give us to  make a purchase, whether online or over the phone including: Your contact details including: your name, address, email address and telephone number; Your credit card details; The product / service purchased.	We use this information, including to: Process your order; Take payment from or give you a refund; On-board you as a subscriber; Provide our products and services; Manage and administer our services; Help us ensure that our customers are genuine and to prevent fraud; Send personalized offers or shopping ideas which are based on your shopping habits;	We use this information because this is necessary to enter into or perform our contract with you; necessary as in the public interest – for example, undertaking anti-fraud screening and verifying our customer identities.
	What information we collect	How we use your data	Why we use your information
4	Information about the  way you use our services including: The things that we've provided or you've purchased; When and where you've made the purchases; What you paid and how; Whether you've opened electronic communications from us; Whether you've clicked on links in electronic communications from us; Your marketing preferences.	We use this information, including to: Develop new services based on what we learn from your activity and the activity of other customers; Improve our services and efficiency of service delivery to help us meet your needs and expectations; Identify products and marketing that may be of interest to you; Personalize our service to you: to provide you with, make available, and show you more of the things which interest you, based on your activity and feedback; and Do statistical analysis and research with the purpose of allowing us to better understand the breakdown of our customers, the products / services being bought, the demographics of those buying our products and services, what attracts our customers to our products and services, where our customers have come from online (such as from links on other websites or advertising banners), and the way in which our website is used by different users groups.	We have a  legitimate interest  in managing our business including: understanding how our customers use our products, services and websites; researching and analyzing the services our customers want; improving our services; understanding the type of products and services our customers buy and how they use them; and assessing the number of visitors, page views etc. in order to optimize future marketing campaigns.
	What information we collect	How we use your data	Why we use your information
5	Information when  you communicate with us  whether in person, through our website or via email, over the phone, through social media or via any other medium, including: Your contact details (this may include your social media account if that's the way you communicate with us); The details of your communications with us (including when you sent it, when we received it and where you sent it from (such as our website, via email, through social media)); The details of our messages to you.	We use this information, including to: Answer any issues or concerns; Monitor customer communications for quality and training purposes. Develop new services which is based on the information your provide; Improve our services based on the information and feedback you provide and the information and feedback provided by others; Personalize our service to you to take account of the information and feedback you have provided; Verify your identity when you contact us by telephone.	We use this information because this is  necessary to enter into or perform our contract with you; We have a  legitimate interest  in managing our business including: understanding and responding to customer feedback; improving our services; personalizing our offers so we're better able to provide offers and ideas that are relevant to you. We use this information because it is  necessary in the public interest, for example, undertaking anti-fraud screening and verifying our customer's identities.
	What information we collect	How we use your data	Why we use your information
6	Information  that we collect from third party partners which includes: Payment processing companies; Other entities in our group;	We use this information, including to: Provide our services; Manage and administer our systems; Take payment from or give you a refund; Help us ensure that our customers are genuine and to prevent fraud; Personalize our service to you by complementing your behaviors and preferences; Statistical analysis and research into our customer so that we can better understand our customers and allow us to develop and improve our services to meet the needs and preferences of our customers; and Combine this information with other types of information mentioned above to create holistic profile of our customers which allows us to make our services more personal and tailored to each customer's preferences and habits.	We have a legitimate interest in ensuring that we are in a financially stable situation related to business relationships with; Consumers that we are collecting and verifying funds from
	What information we collect	How we use your data	Why we use your information
7	Information that you provide to us  when you enter and/or win any of our contests, including: A signed consent form including your name, age, address, telephone number, winner's signature; A copy of the winner's passport or driving license; and Your photograph or other information.	We use this information, including to: Verify the winner's identity and age; Verify that the winner has adhered to all contest rules; and To publicize the outcome of our contests.	We use this information because this is  necessary to enter into or perform our contract with you; We have a  legitimate business interest in managing our business including: Ensuring compliance with contest rules; Publicizing the outcome of contests. We use this information because this is  necessary in the public interest, for example, undertaking anti-fraud screening and verifying our customer's identities.
	What information we collect	How we use your data	Why we use your information
8	Photograph and video images of you which are taken when you attend any of our events in person, including: Photographic images; Video recordings; Stills taken from video recordings;	We use this information, including to: Report on past events; and Publicize future events.	We use your information where we have a legitimate business interest in making available images and footage of our events which include incidental use of images and footage of those who attend such events.

We also collect, use and share  Aggregated Data  such as statistical or demographic data for any purpose.  Aggregated Data  may be derived from your personal data but is not considered personal data in law as this data does  not  directly or indirectly reveal your identity. For example, we may aggregate information about how you use our website, products and services to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

3. Legal requirements

We (or our merchants on our behalf) need to collect certain types of information for compliance with legal requirements relating to our anti-fraud and know your customer obligations. If this information is not provided we cannot agree to provide a product or service for you.

Your personal information may also be processed if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency or in the defense of a legal claims. We will not delete personal information if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.

4. How long do we keep your information

We will keep your information for as long as it is reasonably necessary. It will depend on factors such as whether you've any outstanding purchases or an account with us or have interacted with recent offers. We will also retain your information as necessary to comply with legal, accounting or reporting requirements.

We will also routinely refresh our information to ensure we keep it up-to-date.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

5. Information we share

There are certain circumstances where we transfer your personal data to employees, contractors and to other parties.

• As noted above, we share information about you with other members of our group of companies.
• we also share your information with certain suppliers, contractors or service providers. They may process your personal data for us. Our service providers include credit card merchants, CRM platforms, customer service software providers, surveys, e-commerce fulfilment suppliers, and cloud data storage suppliers. Other service providers include programmatic advert integrators, IT suppliers, database providers and backup and disaster recovery specialists.
• Our suppliers and service providers will be required to meet our standards on processing information and security. The information we provide them, including your information, will only be provided in connection with the performance of their function. They will not be permitted to use your information for any purposes other than those outlined in this Privacy Notice.
• We also share your information with certain third parties. We will do this either when we receive your consent or because we need them to see your information to provide products or services to you. These include credit reference agencies, anti-fraud databases, screening agencies and other partners we do business with.

Your personal information may be transferred to other third party organizations in certain scenarios:

• If we discuss selling or transferring part or all of our business – the information may be transferred to prospective purchasers under suitable terms as to confidentiality;
• If we are reorganized or sold, information may be transferred to a buyer who can continue to provide services to you;
• If we're required to by law, or under any regulatory code or practice we follow, or if we are asked by any public or regulatory authority – for example the Police;
• If we are defending a legal claim your information may be transferred as required in connection with defending such claim.

Your personal data may be shared if it is made anonymous and aggregated, as in such circumstances the information will cease to be personal data.

6. Where your information will be held

Your information is transferred outside the European Economic Area.

We store our information on cloud servers located in the United States. Our cloud services provider is part of the Privacy Shield, which requires them to provide similar protection to personal data shared between Europe and the US.

Where we use third party vendors based in the US, we may transfer data to them if they are part of the Privacy Shield, which requires them to provide similar protection to personal data shared between Europe and the US.

Where we use third party vendors based in the US, but not part of the Privacy Shield, to ensure your personal information is properly protected, we will ensure that the transfer of this information is governed by a contract including Standard Contractual Clauses (SCCs).

7. Your Rights

You have certain rights in relation to your information. The availability of these rights and the ways in which you can use them are set out below in more detail.

Some of these rights will only apply in certain circumstances. If you would like to exercise, or discuss, any of these rights, please contact the Data Protection Officer at  info@whyoptimize.com

• Access: you are entitled to ask us if we are processing your information and, if we are, you can request access to your personal information. This enables you to receive a copy of the personal information we hold about you and certain other information about it to check that we are lawfully processing it.
• Correction: you are entitled to request that any incomplete or inaccurate personal information we hold about you is corrected.
• Erase: you are entitled to ask us to delete or remove personal information in certain circumstances. There are also certain exceptions where we may refuse a request for erasing, for example, where the personal data is required for compliance with law or in connection with claims.
• Restriction: you are entitled to ask us to suspend the processing of certain of your personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
• Transfer: you may request the transfer of certain of your personal information to another party.
• Objection: where we are processing your personal information based on a legitimate interests (or those of a third party) you may challenge this. However we may be entitled to continue processing your information based on the our legitimate interests or where this is relevant to legal claims. You also have the right to object where we are processing your personal information for direct marketing purposes.
• Automated decisions: We do not currently make any automated decisions. However, if we did, you may contest any automated decision made about you where this has a legal or similar significant effect and ask for it to be reconsidered. 
  
  If you want to exercise any of these rights, please contact our Data Protection Officer in writing at  info@whyoptimize.com.
   

8. Right to object

You have a right to object to us processing your information in certain circumstances.

Objection: where we are processing your personal information based on a legitimate interests (or those of a third party) you may challenge this. However we may be entitled to continue processing your information based on the our legitimate interests or where this is relevant to legal claims. You also have the right to object where we are processing your personal information for direct marketing purposes.

You can ask us to stop processing your information at any time. In certain circumstances we may not be able to do this or may not be required to do this. For example, if the information is relevant to legal claims.

9. Direct Marketing

As described above, you can opt-out of receiving direct marketing from us at any time.

We may use the information you give us on our website / app for direct marketing purposes to provide updates; newsletters; events; or other communications that we think may interest you. We will only do this with your consent (where required by law).

You can opt-out of receiving directing marketing from us at any time. You can do this by changing your marketing preferences on your online accounts settings page, clicking on the "unsubscribe" link included at the end of any marketing email we send to you, or by contacting the Data Protection Officer at  info@whyoptimize.com  or ( 855)676-1212, or Optimize Digital Marketing, 3510 Hopkins Place N., Suite W249, Oakdale, MN 55128.

10. Analysis and Marketing

We use third party tools to personalize the advertising displayed to you on our website / app.

We use third party tools, including programmatic advertising, and retargeting, to make the advertising we show you on our Website and / or our partner websites more relevant and interesting to you.

For this purpose, we use cookies, web beacons or similar technologies to collect information about your browsing behavior (see our Cookies Policy for more detailed information) and deliver interest-based ads to you.

11. Cookies

A "cookie" is a small file stored by your web browser on your computer's hard drive for future reference, or other similar technology such as web beacons and the like. ODM uses "cookies" to compile information about our customers' use of our Web Site so that we may improve your experience at ODM. ODM cannot and will not use cookies to retrieve any personal information about you unless you have previously purchased from or registered with ODM. ODM does not and cannot use cookies to retrieve personal information about you from your computer unless you knowingly and willingly provided such information. Even though most web browsers accept "cookies," most browsers also give you the option to reject or limit the use of "cookies." Please note that although you may set your browser to reject or limit the use of "cookies," you will still be able to visit the ODM site; however, your browsing experience will be affected.

 

12. Security

We at ODM are aware that you may be concerned about the privacy and confidentiality of your personal information, including, of course, credit card information. ODM has taken steps to ensure that this information is well protected. We protect your transactions using a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL, and most are, your sensitive information will automatically be encrypted before being sent over the Internet, providing you with a high level of security to ease your concerns.

Alas, no data transmission over the Internet can be 100% secure. While we strive to protect your personal information, ODM cannot warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. Please keep in mind that whenever you voluntarily disclose personal information online that information can be collected and used by others. Please be careful and responsible whenever you're online.

13. Link to third party websites

Our website, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others including our partner networks, advertisers and other group companies and/or social networks as offered to you and supported by your browser.

The personal data that you provide through these websites is not subject to this Privacy Policy and the treatment of your personal data by such websites is not our responsibility. If you follow a link to any of these websites, please note that these websites have their own privacy notices which will set out how your information is collected and processed when visiting those sites. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy notices of entities through which you chose to share.

14. Children

CHILDREN UNDER THE AGE OF 13 MAY USE THE WEB SITE BUT ONLY PURSUANT TO OUR CHILDREN’S ONLINE PRIVACY POLICY AND PROVIDED PARENTAL CONSENT HAS BEEN OBTAINED FROM THE CHILD’S PARENT OR GUARDIAN.  

15. How to contact us

If you have any questions about this policy please contact our Data Protection Officer: info@whyoptimize.com , o r (855)676-1212, or Optimize Digital Marketing 3510 Hopkins Place N., Suite W249, Oakdale, MN 55128 .