Google Search Ads and How They Serve Your Business

When Opportunities Arise 

Have you ever wanted to find a store or restaurant and searched for that business on Google? What was the first thing you saw? Most likely, it showed you places of interest that are local to your area, which of course depends on if the location setting on your device has been activated. 

What you will also notice are the top businesses in the search. If a business purchased Google Search Ads, it could potentially find itself at the top of the search, depending on what keywords have been strategically bid on. What matters the most is that your business has a presence on the search results page. 

The concept of Google Search Ads is pretty simple. When a buyer makes a bid, they are purchasing keywords that, when searched on Google, will allow your business to populate closer to the top of said search. One added bonus is the bidder can determine what parameters to use in the search (day, time, etc.) so they can have more control over the results. 

Let’s use a shop specializing in Volvo repairs as an example. Using the phrases “Volvo specialists near me” or “Volvo auto repair shop” will make it easy for potential qualified customers to find you. Bidding on specific keywords that are relevant to your business could help you show up higher on the search engine results page that is associated with the keywords you bid on.

If that does not excite you, let us discuss more in-depth what Google Search Ads are and how they can affect your business and its growth. 

Understanding Google Search Ads 

Google Search Ad campaigns, on the surface, seem complicated. It can involve a level of understanding that most consumers and business owners may not possess. With consumer trends constantly evolving, it’s important to be proactive when posturing your business to be at the top of searches on Google. 

First and foremost, it is crucial that you determine what keywords would positively and negatively affect your business, and what you think consumers in your area may be searching for and at what frequency those keywords are searched for on Google. Once you can confidently decide what keywords to use for your Google Search Ads, the construction of the campaign can begin. 

A person is 50% more likely to purchase a product or service when they click on an ad that is marketing the product or service, according to Sarah Berry of WebFX. That is the case with normal click ads. In comparison, 71% of people looking to purchase something online start with a search engine. So, in theory, your Google Search Ads can reach more people depending on what keywords you bid on as part of your plan. 

Google Search Ads can not only be very cost-effective and yield a healthy ROI (return on investment), but they can also increase your revenue, which is the goal. According to Google, businesses make $8 for every $1 they spend on Google Search and Ads. 

The cost of conversion is especially important when you’re considering what keywords you bid on. “Cost per conversion is the ratio of the number of advertisement views and the number of successful conversions (purchases, signups, participation or whatever the objective of the advertisement is) resulting from those ad views,” according to Technopedia. Meaning that factors like location, competition, and budget should be at the forefront of your mind when creating a Google Search Ads campaign for your business. 

It is also important to note that 33% of people click on paid ads because it corresponds to what they search for on Google, meaning that there is a great possibility that you can be found by bidding on specific keywords and using them to target your audience using things like geotargeting. 

The following video illustrates how Google Search Ads can help consumers find your business by typing in key words. 

Finding value and Producing Results 

As you can see, Google Search ads are valuable for your business because they can help consumers not only find your business easier, but they can also help your business find the consumers that are in your area. This process of creating and implementing a plan for Google Search ads can take time to build, and experiment with. This process can be made easier by reaching out to Google Search ad professionals to aid you in reaching your target audience.

When you partner with us, you can expect the following: 

• 50-100 keywords specifically tailored to your business. 
• Using geotargeting to reach your target audience. 
• Efficiently spend ad budget. 
• A/B testing for keywords, geotargeting, and ad sets. 
• Comprehensive ROI reporting. 

Ultimately, A successful Search Ads campaign will contain the following ingredients: Keywords, budget, and objectives. If you are looking to expand your reach through simple Google Search Ads, we offer plans that will meet your expectations.