10 Fun Summer Auto Repair Promotion Ideas

We can all agree that it is difficult to grab the attention of consumers. Small businesses struggle to attract new customers all the time. For auto repair shops, marketing ideas can be as simple as a giveaway or service promotion. 



The summer season presents an excellent opportunity to add auto repair promotions to your business’s marketing strategy. 

A Study from Statista found that 48% of millennials and 75% of Gen Zers were influenced to buy a product or service on social media. 

Auto repair promotions are a fantastic way to encourage drivers to attend to their vehicle needs and build relationships with customers. They give your business the ability to leave a lasting impression once customers step into your shop. It may even entice consumers into not going anywhere else for their automotive repair and maintenance. 

How Can I Promote My Auto Repair Business? 

Running auto shop promotions is an effective way to target drivers to prepare for summer driving. This article will explore ten auto repair promotion ideas that will make your shop the go-to destination this summer. 

Automotive Service Promotion Ideas for Bundling 

1. Air Conditioning Check and Maintenance 

As the sun blazes, air conditioning becomes an indispensable feature in any vehicle. Your business should offer discounted or free air conditioning inspections and maintenance services. This will ensure your customers stay cool and comfortable during their summer drives. 

One way to promote the discounting of services is by posting images of your automotive technicians performing those services, and then discussing what they are doing in the caption. Also, within the caption, discuss the discount and how it benefits your customers. Creating value and a necessity for the service creates urgency and a call to action. 

2. Summer Safety Package 

Safety is a top priority on the road, especially during the summer when road trips and vacations are in full swing. To attract more customers to your car shop, create a summer safety package. This package should include tire rotation, brake inspection, fluid top-ups, and battery checks. 

Offering a bundle of services at a discounted rate provides customers with peace of mind when it comes to their vehicles. This encourages them to maintain their vehicles properly. 

3. Road Trip Maintenance Package 

Many families and adventure-seekers embark on road trips during the summer, making it an ideal time to offer a road trip maintenance package. This all-in-one solution should include an oil change, fluid checks, tire inspection, and an overall vehicle inspection. 

By offering and promoting this package, you position your shop as the ultimate destination for summer travel preparations. 

4. Vacation Check-Up Discount 

Before hitting the road, many customers prefer to have their vehicles thoroughly checked to prevent any unwanted surprises during their journey. 

Offer a discounted rate for a general vehicle inspection, covering belts, hoses, brakes, and other critical components. This promotion provides customers with peace of mind and reassurance that their vehicles are in optimal condition for their summer getaways. 

5. Summer Tire Promotions 

Summer brings more travel by car, truck, or SUV. It provides an excellent opportunity to promote summer tires and related services. The more that a person drives their vehicle, the tires will wear down, meaning that replacement is inevitable. 

Offer discounts on summer tire purchases or tire rotations. You could even provide free tire inspections to encourage customers to switch to tires better suited for the season. 

Summer tires enhance vehicle performance and safety, making it an attractive option for your customers. 

Auto Repair Discounts 

6. Refer-a-Friend Discount 

Word-of-mouth referrals can be a potent tool for attracting new customers. Offer existing customers a discount or a free service if they refer someone to your shop for summer maintenance or repairs. 

This not only rewards your loyal customers but also encourages them to spread the word about your exceptional services. 

7. Social Media Photo Contest 

Leverage the power of social media platforms to engage with your customers and create a buzz around your promotions. Encourage them to share pictures of their summer adventures with their vehicles, tagging your shop in their posts. 

We suggest organizing a social media photo contest that allows participants to submit their photos. The winner receives a free service or a discount on their next visit. This interactive approach not only promotes your brand but also fosters a sense of community among your customers. 

8. Free Car Wash 

During the summer, a clean and shiny car is a welcome sight for any driver. Partner with a local car wash or detailing service. If your business has a car wash, you can provide customers with a free or discounted car wash or detailing service. This offer can be used every summer for maintenance or repair. 

This thoughtful gesture leaves an impression and reinforces customer loyalty. 

9. Summer-Themed Giveaways 

Add a touch of seasonal cheer to your promotions by offering summer-themed promotional items. Consider giving away branded sunscreen, keychains, or air fresheners with a summer motif to customers who visit your shop during the promotion period. 

These giveaways act as tangible reminders of your excellent service and keep your brand fresh in their minds. 

10. Family-Friendly Events 

Organize family-friendly events at your auto repair shop to build a strong sense of community and fun. Host a summer-themed car show, a BBQ event, or even a charity car wash. 

Participating in events like this is known as face-to-face marketing. Face-to-face marketing not only promotes your business but also creates lasting memories for your customers. 

Events like this encourage consumers to return in the future because it shows what you value as a business. 

Optimize is Here to Help You with Summer Auto Repair Promotions 

This summer, rev up your auto repair shop with a range of promotions that cater to the needs of your customers. 

From air conditioning check-ups to road trip maintenance packages and engaging social media contests, these auto repair promotions will set your shop apart from the competition. 

These ten suggestions will keep your customers coming back for all their summer auto repair needs. Embrace the spirit of summer and watch your auto repair business thrive like never before.