How does Yelp Ads Syndication affect your campaigns?
Yelp has changed immensely since its inception in 2004. Even now, there are people that do not know just how powerful of a platform Yelp truly is. Yelp, along with Yelp Ads, are tools that auto repair shops can use to build their customer base, online reputation, and sales.
For a while, Yelp was thought to be a regional platform. Many also thought that Yelp would only work in highly populated cities and not in more rural areas. That may have been true in the beginning, but Yelp has made massive strides to expand its influence across the country. Now, Yelp has amassed more than 265 million total reviews.
Regardless of where your business is, Yelp is a valuable tool to reach both local and non-local customers. Certain industries seem to perform better on Yelp than others. A restaurant in a highly populated city in California will have a better chance of reaching people than an auto repair business in a rural town in Mississippi.
The misconception that Yelp is regional has made business owners wary of creating a Yelp profile for their businesses. As a business owner, you want to give yourself every chance to reach as many people as possible.
A Yelp profile provides customers with business information like address, phone number, and services that the business provides. Photos can also be shown to your audience. Having photos of your shop will make it easier for your online visitors to get to know your business.
On top of that, ad campaigns can be run on the platform, extending the reach of your business.
What Can Yelp Advertising Do for Your Business?
If you do not already have a Yelp for Business page, there are some important facts to consider. Paid ads from Yelp can offer a range of benefits.
More Exposure for Local Businesses
Creating a Yelp for Business account is a wonderful way to gather exposure. Giving your business the opportunity to be seen by more than just local consumers is extremely important. This is because there will always be consumers from out of town who need maintenance or repairs performed on their vehicles.
Depending on what services you offer, running ads on the platform can set your business apart from the competition. An ad will target the consumers that are active on the platform at that moment and who are looking for local businesses.
Running a Yelp advertising campaign will increase your business’ exposure by determining how and when consumers see the ad.
Better Conversion Opportunities for Business Owners
A conversion is when you have successfully persuaded a consumer to purchase a product or service that your business is selling. The potential for higher conversion rates increases as you market your services to local and non-local customers.
An ad requires a strong call to action, as well as a compelling offer to persuade customers to make a purchase. We highly recommend that you also provide a quality photo to illustrate what the ad is for. An example of this would be a photo of the exterior to build brand recognition with your target audience.
Reporting Made Simple
The reporting aspect of Yelp Ads is simple for you to understand. It shows where your customers came from and what actions they performed. This will give you a feel for how your investment is impacting your business.
Along with that, you can change the content within the ad and add negative keywords to ensure that your ads are targeted toward your desired audience.
Cost Per Click Ads are an Effective Tool
Cost-per-click (CPC) ads are a type of advertisement Yelp offers on its platform. They charge you each time someone clicks on your ad. This is especially useful if you are looking to drive engagement and acquire leads.
On Yelp, CPC ads are shown above the search results, as well as under the “you might also consider” section on your competitor's Yelp listings. Your advertising audience can be narrowed further by choosing the category and locations you are targeting.
What is Yelp Ad Syndication?
Local ad syndication is changing the way businesses market their services to their audiences. To put it plainly, ad syndication is the concept of reaching Yelp users by allowing third-party sites and mobile apps to show Yelp Ads on their platforms. This will greatly increase your chances of attracting new customers to your shop.
For example, your Yelp Ad could appear on sites like the New York Post, eBay, and even The Weather Channel. Yelp will place your ads on those third-party sites and apps with the lowest possible CPC to make sure that you stay within your ad budget.
The goal of syndication is to increase conversions, reach potential customers with high intent to purchase, and direct consumers to the Yelp profile of the business that is running the ad.
For your business to participate in local syndication, you must be a client with a Yelp Partner. Thankfully, we have partnered with Yelp, so we can provide this wonderful service to our customers!
Local syndication ads retarget consumers who may have seen the ad in the past, which could lead to a higher conversion rate. Syndication ads also show up in low-usage areas, which increases the possibility of consumers seeing the ad.
All of this comes at no extra cost to you, our customer. Our goal is to make your business successful offline, as well as online, and this is yet another way that we can do that.
How Optimize Can Make Yelp Ads Work for Your Business?
As a Yelp Partner, we will effectively create, manage, and report on the performance of your Yelp listing and the ad campaigns we run for your business. Here is what you can expect from Optimize as a Yelp Partner.
Campaign Management
Professional campaign management includes the implementation and management of your ad campaigns on the platform. We will develop realistic objectives with the goal of providing the best possible ROI (Return on Investment) for your business.
Discounts and Promotions
We can do quite a lot for your business on Yelp. We can offer you ad credits, bundled pricing, and free listing upgrades to give your Yelp profile that extra pop. Also, you will not be required to pay an admin fee for working with Optimize.
Special Access to Yelp Products and Features
Yelp Ad Syndication is just one of the many features that your business is entitled to if you are working with Optimize. You will also be able to utilize tools like UTM tracking, API integration, and video hosting on the platform.
Yelp Support by Trained Professionals
Yelp employs a team of support staff that can alleviate the stress of having your business market your services on the platform. If you are a client of Optimize, our team will contact Yelp support staff to ensure that any changes to your profile or ad campaigns happen swiftly.
Tracking and Reporting
As a client of Optimize, our team of account consultants is trained to provide our customers with comprehensive reporting materials that can be easily communicated to effectively manage your online listings and the marketing campaigns associated with them.
Our account consultants will be able to plan future ad campaigns based on the performance of prior campaigns.
A New Way to Reach Your Audience
We understand that the location of our client’s business matters, and that the popularity of the platform varies widely depending on where you are located. The new syndication feature could open the door for our customers to reach a larger audience and get more traffic through the door.
Give us a call to learn more about Yelp Ads and local syndication.