4 Reasons Why You Should Hire an Automotive Digital Marketing Agency

The automotive industry is a very competitive industry to crack. Consumers have a plethora of local repair shops that they can trust with their vehicles. 



Gaining the attention of consumers can be challenging. To do this, you will need to understand how social media, digital ads, and web design interact. This helps to build a relationship with consumers.

An automotive digital marketing agency would be the perfect solution if you are struggling to drive business to your shop. Today, we will be discussing four reasons why you should hire an automotive digital marketing agency.

Digital Marketing Agencies Give You Your Time Back

Digital marketing helps businesses build relationships with consumers on social platforms and build their reputations online. We know that managing employees, handling customers, and taking care of your shop’s needs can be a lot. That is why marketing agencies are there to take the edge off.

Focusing on the growth of your business should be your number one priority. Hiring a digital marketing company can help free up your time. This allows you to focus on other important business objectives.

At Optimize, we pride ourselves on providing a low-hassle approach to managing your brand online. We offer everything from social media marketing to website design, and advertising on Facebook, Google, and Yelp.

Digital Marketing Solutions Offer Less Risk

Have you thought about responding to a review or creating a post but you did not know where to start? Crafting effective responses to reviews or social media posts can be difficult.

To succeed, it is important to understand your target audience and how to connect with them. The risk associated with social media is saying the wrong thing or offending someone, whether it is intentional or not. 

Your automotive business has a reputation that is connected to you and the employees that you hire. A negative brand image is a tricky thing to shake off. It could take months or even years to shed the negative stigmas that could be created.

If you were to hire an agency, the potential for mishaps could be less. Our account consultants always communicate with our clients regarding damage control and social media post content. You have veto power over our content and responses to your customers.

Why is that level of control important? While you would be asking us to take up the management of your digital marketing, it is still your business's reputation. We are here to make your life easier, but we are also here to represent you properly online.

We can help you reach your goals by creating content that matches your brand’s voice and message. We want to keep you informed. We also want you to understand our processes when dealing with your clients online. 

We Use Digital Marketing Tools to Meet Your Marketing Goals

Another great reason you should hire a digital marketing agency is because of the marketing tools they have on hand. These tools make it easier to assess your digital marketing needs, and that makes it easier to reach your goals.

When it comes to social media, we are able to effectively communicate with support staff on Facebook, Google, and Yelp. We are a Yelp Partner, which means that we have direct access to support staff regarding reviews, ads, and profile issues.

Our ads team monitors the proficiency of Ads on Facebook, Google, and Yelp. Monitoring the performance allows us to tweak keywords, text, and photo/video content to improve the performance of the ad.

You Cannot Replace Professional Experience

Digital marketing strategies are more than just ads. It encompasses a social media strategy, an ads strategy, and the design and development of a website. We have been serving the automotive industry since 2012 by providing our customers with brand building and management.

More Than Just an Ad Agency

Luckily for you, we do more than spend your advertising dollars. We do our best to facilitate your digital marketing needs.

As stated above, we run ads on the most popular customer experience platforms. We work with you to designate a budget for each platform. We discuss the importance of keywords and captions, as well as the content used within the ad.

One way that we can walk you through creating ad goals is by discussing the SMART method. We will create a plan that is specific, measurable, achievable, relevant, and timely.

As a customer of Optimize, our goal is to make sure that you are informed about what ad content performs best. Regardless of the content of an ad, the purpose of an ad is to provide solutions to their problems. 

Social Media to Improve Brand Experiences

Social media is an extremely important part of digital marketing. You can share content that is shared with your consumers for them to engage with. Our incredible team of account consultants works with our graphics team to create content that suits your business’ brand best. 

We create a content schedule for weekly posts so that you do not have to. If you were to sign up for our professional package, you are entitled to a free photo shoot. We will hire a photographer to visit your business to gather useful content on your social media platforms and website. A professional photo shoot can also be arranged for a one-time fee.

The intent of content marketing is to entice your target audience to visit your automotive repair shop. Social media has the power to reach thousands in your area. That is why it is important to create engaging, authentic content that consumers can relate to.

Funny memes, customer review stories, local events, and other forms of community engagement will bring your business closer to your customers.

Your Digital Strategy Should Involve Website Design

A website is like a twenty-four-hour service advisor for your business. Your customers, new and current, will visit your website for information such as business hours, services, promotions, location, etc. 

Optimize Digital Marketing offers two website packages. The first package is our branded website package. A branded website incorporates a template that can be changed to match the image of your business.

What changes can be made to branded websites? Optimize will add your logo, shop color scheme, photos, and so much more.

A custom website is exactly what is implied. We can fully customize the experience for you and your customers to enjoy. We offer other website products such as AutoNetTV and tire fitment guides for your customers to interact with. The best customers are the most informed customers, and that is exactly what we try to provide.

We Want to Keep Your Business Growing

Optimize Digital Marketing offers a comprehensive digital marketing service that suits small or large automotive repair shops. If you are interested in learning more about our digital marketing solutions, give us a call we will show you why we are the right automotive digital marketing agency for you and your business.