6 Automotive Marketing Myths You Thought Were True
Digital marketing can be difficult to understand and implement. There are plenty of different automotive marketing strategies that could fit your business. But it is your job as the owner to determine what solutions would work best.
From social media marketing and websites to advertising. The sky is the limit when it comes to how you can best present your business to consumers.
There are so many Automotive marketing myths that we can discuss. To save you time and effort, we have narrowed our list to six marketing misconceptions that you thought were true.
Creating and Implementing Content Marketing Strategies Is Expensive
The first myth is that marketing, in general, is expensive. It can be expensive if you just throw money around and see what sticks. The difference between it being expensive or inexpensive is predicated on the type of marketing you wish to participate in.
The automotive industry is rife with so many options for good marketing campaigns. It is easy to spend a minimal amount while still making it a productive part of your business strategy. Social media marketing campaigns with high-quality content are highly recommended. This allows you to participate in content creation that captures the attention of your target audience.
Posting content on social media is free. This is a wonderful way to grow your following on your business’s social media accounts. Creating content is easy if you have a phone with a quality camera. Do not be discouraged to take pictures of your shop, employees, and cool cars that visit your shop.
Another way to do this is by adding advertising on the most popular social media platforms to your marketing efforts. Facebook, Google, and Yelp all offer advertising solutions that will suit your business. Being a Yelp Partner, we offer management of your Yelp listing along with the creation and implementation of your Yelp ads.
The new Yelp Syndication Ads allow your cost-per-click ads to be seen on third-party sites and apps. This is a great way to manage the overall cost because you only pay for the engagement your ad receives. Marketing can be cost-effective; you just need to find the right solutions.
Social Media Marketing Is Not Important
Like heck, it is not important. As stated previously, social media is free, which makes it one of the most viable options to market your business online.
The goal of social media is to interact with your followers by providing quality content that is relevant to them. Building relationships with your customers is also important, and social media can help you do that.
Use social media as a tool to be involved in the community and show off your services. Consumers love it when you educate them and give them solutions to their problems. Social media is a critical tool to build your brand image.
Advertising Should Not Be Added to Your Marketing Plan
Small businesses should run ads if they want to create incentives for current and new customers to visit the shop. They will not always visit on their own volition. Due to the cost of repairing and maintaining cars, consumers look for deals that make sense to them financially. If you do not advertise services that consumers want, you have a lower chance of gaining their business.
In order to build a long-term client base, providing attractive offers to get them in the door is encouraged. For example, if your business specializes in a specific service, you should advertise it to highlight that.
The same applies to any of the services your business offers. If consumers want to see deals for brake services, then you should advertise them. Advertising is one of the top marketing tactics that your business should participate in.
Marketing Is Only Focused on Acquiring New Customers
This marketing myth could not be more wrong. The purpose of marketing as a whole is to build relationships with customers through digital and traditional means. The area your business serves is your stomping ground, and customers in your area want to support local businesses. Marketing can encourage them to do just that.
Face-to-face marketing is perfect to keep your current customers. The purpose of face-to-face marketing is to create a relationship with your community. Hosting events and participating in sponsored events are two examples of how you can find out what matters to your community.
Email Marketing Is Dead
What do you see when you look at your own email? Major brands still use email marketing to disseminate important promotional material to their customers.
The only problem with email marketing is how often emails are sent to consumers. Most of the emails that consumers receive will be passed over because they receive so many. That should not deter you, though. If the marketing materials are relevant to your customers, they will still want to receive your emails.
Limited By Technology
This last myth is important to discuss. With social media platforms, apps, and websites being easily accessible to consumers, all you truly need is a phone to get started. You can take photos and videos on your smartphone. You can post content to your social media account on your phone, and you can create ads on your phone as well.
Where the argument can be made is not having the marketing tools to create, implement, and manage your marketing campaigns. That is an easy fix, however, because you can hire an automotive digital marketing company that can take the stress of creating a cohesive marketing campaign.
At Optimize, we provide social media, website, and advertising solutions that will assist in building your online presence. Give us a call if you are interested in learning more about how Optimize can manage your business online, so you can present offline.