Announcement: Optimize Digital Marketing Is Now a Yelp Partner

We are thrilled to announce that Optimize Social Media/Optimize Digital Marketing is now a Yelp Advertising Partner! With resources & support available to us exclusively through this partnership, we can optimize your presence on Yelp and manage search advertising campaigns on your behalf.

Why Does This Matter?

Yelp was founded in 2004 with the intent to help businesses attract their local consumers. What was once meant to publish crowd-sourced reviews for restaurants has now become an important player in the review space for all industries, including the automotive industry. Consumers look to Yelp for ratings, business information, and to post reviews regarding their experiences at a business.

Now, OSM/ODM can do as much as possible to promote your business on Yelp, and that includes the platform and reputation management that we provide.

Here are some of the benefits of working with a Yelp Partner:

• Increasing the reach of your listing by offering sponsored results, which assists in the following:
• Appear in more searches on Yelp.
• The search is geo-targeted, meaning that criteria is set to make sure your ads are seen by your target audience.
• Your business listing will be included in “Yelp pages of similar businesses.”
• Make your ad campaigns easy to run, whether you own one business or multiple.
• Professional Campaign Management
• ROI-driven Yelp campaigns that are built to meet the expectations for your business.
• Client Discounts and promotions
• Bundled pricing.
• Free upgrades.
• Ad credits that only Yelp Advertising Partners can provide to their clients.
• Special Access to Products & Features
• Campaign-optimizing tools like video hosting, UTM tracking, API integration, and more to connect with Yelp users.
• Yelp Support
• A team of on-demand experts that can assist you with your account.
• Advanced Tracking & Reporting
• Data-driven, tailored analyses that measure the metrics that matter most to you.

Not only are you afforded those benefits by being the client of a Yelp Partner, but we offer packages that may suit your social media needs. Our entire team has the knowledge and expertise to perform onboarding, edit platforms, and manage them by posting content and maintaining your reputation.

Yelp, in conjunction with OSM/ODM, can assist your business reach your target audience, run successful ad campaigns, and manage your listing and optimize it for maximum performance, but let’s look at a few statistics and explain the relevance they share with your business. According to Yelp, they average 19 million monthly searches in the automotive industry, which means that consumers are using Yelp to help them find a business within their area. And that bodes well, because 90% of people that found a business on Yelp makes a purchase from that business within a week of finding the business on Yelp, with 51% making a purchase within a day.

With 100 million unique monthly users, Yelp users trust the platform over others like Google, Facebook, TripAdvisor, Open Table, and Thumbtack, according to a study conducted by Survey Monkey Audiences. What’s more is that Yelp listings are also installed into search results of partnered brands like Apple, Alexa, Microsoft, and others, so being a client of a Yelp partner can assist your business in reaching as many unique users as possible.

There are many reasons to have Yelp as a platform for your business. It can increase traffic to your business, it can increase the potential for people to find your business on other search engines. Rest assured that you can trust OSM/ODM to handle all your Yelp needs.