Optimize Social Media Is Now Becoming Optimize Digital Marketing
Effective January 1st, Optimize Social Media will become Optimize Digital Marketing.
OAKDALE, Minn., Jan. 1, 2023 – Optimize Social Media is rebranding to reflect a new vision for the company. As of January 1st, Optimize Social Media will officially become Optimize Digital Marketing. Over the past year Optimize has had the opportunity to spread the word of their upcoming rebranding at the trade shows and conferences they have attended. With much anticipation, Optimize is happy to formally announce this change.
The overall goal of this rebrand is to shed the notion that Optimize is “just a social media company.” The rebranding to Optimize Digital Marketing not only represents the future of the company, but also represents the vast digital landscape and the opportunities to provide more to its customers. Optimize has evolved from managing your reputation online to assisting in building your business through various digital means. Through this, Optimize aims to be your one-stop shop for your digital marketing solutions.
The original logo represents the way things used to be, and the focus on social media management. The new logo represents a fresh beginning; a new canvas for which Optimize can paint the future of the company. The intention of the new design was to remain faithful to Optimize’s roots, but to also create a fresh and modern look. The new name will be followed by improvements and expansion in the services they provide. While Optimize will continue to offer the same original services, it has expanded to include website creation and management, photo and video packages, ad campaign creation and implementation; as well as improvements to the social media packages. The staff at Optimize, from top to bottom, is proud to assist small, medium, and large businesses in garnering a presence on social media, in which it will remain a top priority of the company moving forward.
When Optimize started with the Social Media program in 2012 using Facebook, it was noted that social media could be a catalyst for businesses looking to build relationships with their communities and increase their reach. Fast forward several years, and Optimize added platforms like Yelp, Google, Twitter, and YouTube to create the Core Five package. This gave Optimize the ability to share engaging content to those platforms and gave consumers more opportunities to find your business. That lead to utilizing the platforms that you see today, as well as platforms like LinkedIn and NextDoor.
As Optimize looks toward the next ten years, it is goal of Optimize Digital Marketing’s president, Jon Greene, that the company continues to keep up with the modern trends. When asked what his vision is of Optimize for the next ten years, he said, “to keep up with current market trends and modern technologies is going to be critical.” Over the years, Optimize has had to adapt by adding new platforms to its services, and it is with that ability to adapt that Optimize has been able to create the most optimal solutions to your digital media needs. Optimize looks forward to exploring various products and services to provide their customers with everything they need to be successful in a digital landscape. New avenues will bring more possibilities and Optimize Digital Marketing could not have gotten where it is today if it were not for all the amazing customers who put their trust in Optimize.
Empowering business owners to compete in a digital age. We take care of our customers' presence online so they can be present offline.
Jordan Greene
Director of Product & Partner Strategy
Phone Number: 651-504-4703
Doug Robison
Director of Sales and Partnerships
Phone Number: 651-410-1416