Copy of Blog

Your Digital Marketing Knowledge Center

Straight Talk, Smart Strategies, Real Results.

Stay in the know

What do you want to learn about?

Digital Marketing Basics

Website & SEO

Paid Advertising (PPC, Google Ads, Social Ads)

Google Ads for Small Business Owners

Social Media Marketing

Email & Customer Retention

Email Marketing That Doesn’t Feel Spammy

Reputation & Reviews

Marketing Strategy & Trends
AI & Automation: What Small Businesses Need to Know

Search the blog:

A laptop with a screen that says search engine optimization - SEO tips for small businesses

Essential SEO Tips Every Small Business Needs to Boost Its Online Visibility

By Brianna Anderson • February 21, 2025
Boost your small business's online visibility with expert SEO tips. Improve your rankings and attract more customers in 2025.
A woman wearing a white beret is smiling while looking at native advertising in her cell phone.

What Is Native Advertising?

By Ellie Diamond • February 19, 2025
Discover the power of native advertising to grow your brand and reach a wider audience, including tips for your next campaign.
A person is holding a tablet with a five stars review on it during his customer journey.

Why Are Review Helpful in the Customer Journey?

By Nicole Symon • February 17, 2025
Learn the key role reviews play in the customer journey and how to use them effectively at every stage.
Two speech bubbles with stars on them in a blue circle representing positive reviews.

Do I Need To Respond to Positive Reviews?

By Nicole Symon • February 15, 2025
Responding to all of your positive and negative reviews can help you build trust and loyalty. Try these tips for crafting the perfect response.
A man and a woman are watching a video advertising on a cell phone.

Is Video Advertising Worth It?

By Nicole Symon • February 13, 2025
Video advertising is a powerful, versatile marketing strategy. Use these tips to create effective video ads.
A woman is using a cell phone in front of a christmas tree looking for holiday social media ideas.

Holiday Social Media Campaign Ideas for Small Businesses

By Ellie Diamond • October 24, 2024
Get actionable social media campaign ideas for small businesses to try this holiday season, including how to customize your campaigns for your audience.
A person is touching a futuristic screen with their finger.

Digital Marketing Automations to Make Your Life Easier

By Nicole Symon • October 14, 2024
Marketing automations help you save time and effort on your marketing tasks so you can focus on running your business.
A person is holding a tablet with icons coming out of it representing omnichannel marketing.

What Is Omnichannel Marketing?

By Ellie Diamond • October 11, 2024
Discover why omnichannel marketing empowers you to deliver a better customer experience. Explore examples of omnichannel marketing and learn how to get started.
A group of people are working on a project with a robot.

Using AI in Digital Marketing

By Brianna Anderson • October 8, 2024
Learn how to use AI in digital marketing to improve your productivity and customer engagement. This article covers top applications, tools, and tips for success.
A computer monitor with a gear icon on it representing website updates.

How often should I be making website updates?

By Optimize Digital Marketing • October 3, 2024
Website updates are essential to your business. Learn why they matter and when to schedule one.
Show More
Share by: