The internet has completely changed how customers discover and interact with businesses. Thirty years ago, people mostly learned about companies through word-of-mouth or local ads. Today, it’s all about digital footprints. According to PwC’s Voice of the Consumer Survey 2024, 58% of customers visit business websites to compare products, while 45% use them to discover new offerings. 

Of course, business websites aren’t just about displaying products. They’re also central hubs where you can share valuable content, communicate your values, and connect with customers. Without a professional, high-quality website, you might miss out on more potential clients than you realize. 

In this article, we’ll discuss the benefits of creating a business website. We’ll also explain how Optimize can design the perfect website for your company.



Why Do I Need a Business Website?

At first, a business website might not seem like a priority, especially if you already attract customers through other channels. You might wonder, “Do I really need to invest in a website?” The answer is a resounding yes.

A website is more than just another way to market your business. It’s the cornerstone of your brand identity and online presence. Here are three reasons why every business owner needs one:



Establishes Credibility

A website is critical for building trust with your target audience. Potential customers can explore your site to learn more about you, see your offerings, and read reviews. This information will help them decide if your business is reliable and professional. 

Without a website, customers might perceive your business as amateurish or even downright sketchy. Just think about it: If you had to choose between a business with a high-quality website and one with no online presence, would you really trust a shop with nothing to show for its expertise? 



Showcases Your Offerings

Even the most productive business owners can’t interact with customers 24/7. With a website, you don’t even have to try. It’s like having a friendly service advisor on hand all day, every day. Instead of calling you or stopping by, prospective clients can visit your website to see your products or services. 

For example, they could compare different tires or find out if you can replace their alternator — all from the convenience of their laptop or smartphone. 

According to a 2023 1WorldSync survey, 61% of shoppers research products online before making a purchase decision. A detailed website can help you win them over and boost sales. 



Builds Online Visibility

When it comes to marketing small businesses, Google is king. This platform drives a whopping 96.7% of all search engine traffic, and more than half of shoppers use Google to discover or find new brands. Without a website, you’re cutting yourself off from a huge pool of consumers actively looking for your services. 

Creating a professional website is the best way to gain online visibility. A user-friendly site with helpful information is more likely to rank higher on search engine results pages. The better your ranking, the more likely your target audience is to find your services. By contrast, businesses without websites may never even show up on their radar. 



How Can Optimize Help? 

You don’t need a tech degree to build a basic business site. However, creating a professional and polished website takes significant time and creative energy — resources often in short supply for busy company owners. That’s where Optimize comes in. Our experienced team specializes in website design and development for small businesses. Here are a few of the services we offer. 



Standard Websites

Our Standard Website Package is perfect for businesses that need an attractive, easy-to-use site. We’ll customize our pre-designed websites with your brand’s color palette and logos, creating a look that’s uniquely yours. Plus, with our responsive designs, your business will always look great — no matter what device your customers use. 



Enhanced Websites

Maybe you already have a basic website but want to upgrade your online presence. Our Elevated Website Package might be exactly what you need. This option includes continuous maintenance and updates from our expert website builders. 

Here are some of the services in this package: 

• Custom images and videos 
  
• Custom web designs 
• Monthly gallery page updates 
  
• Search engine optimized pages



Automotive Website Add-ons

Here at Optimize, we understand the unique needs of the automotive industry. That’s why we offer tailored add-ons to help you connect with customers and boost sales. 



Tire Fitment Guides

For non-car-savvy customers, shopping for new tires can feel overwhelming. We’ll improve the user experience by adding Bridgestone America’s Tire Connect to your website. This convenient tool creates custom quotes in seconds and lets customers buy tires straight from your inventory. 



Photography Package

Brightly colored visuals are the best way to capture your audience’s attention. But boring stock images get old fast. Our photography package lets you customize your website with high-quality pictures of your business, staff, and products. 



AMP

No one wants to waste time waiting for a sluggish website to load. That’s why we use Ampify to create an Accelerated Mobile Page (AMP) compliant version of your website. Your pages will load at lightning-fast speeds, keeping customers more engaged. 



Custom Written Content

The best business websites include thoughtful and relevant written content. This text can boost your site’s search engine ranking and attract customers interested in your products and services. Our marketing team will consider your business goals, offerings, and brand voice. This information allows us to create content that accurately reflects your tone and brand values. 

Let’s say your business specializes in repairing electric vehicles (EV). We could create blog posts about the latest EV trends and maintenance tips. This content will help establish your authority and attract customers who could benefit from your services.

Grow Your Online Presence

As more customers rely on the internet, every business owner needs a professional site to attract customers and build a positive reputation. Are you interested in learning more about how Optimize can help you design a beautiful and functional website? Schedule your free consultation today!