Instagram: 1 Photo Says Far More than 1,000 Words

Superstar Potential

Instagram is the social media platform that focuses strictly on photos and videos. It is a place where you can find content for just about anything. From people showing off their lavish, yet unrealistic lifestyles to beautiful art, and so much more. It came to life in 2010 by Kevin Systrom and Mike Krieger. Bought by Facebook in 2012, this platform has made leaps and bounds since the acquisition took place.

The platform has changed the way we interact with images. Communities have been created based solely on shared interests. According to Hootsuite, 90% of Instagram users follow one or more businesses, meaning that consumers follow because they either like the products that company makes, they like what the business represents, or they just enjoy the posted content.

Considered to be an extremely diverse platform, and not just for the content, it has a healthy split of male and female users. As of March of 2022, 55% of Instagram users in the U.S. are female, with the remaining 45% being male. When you dive deeper into the potential audiences that you may target, it is important to establish which age groups use Instagram. 30.1% of the worldwide population that uses Instagram is 18-24 years of age, with 31.5% being ages 25-34, so a young contingent of your customers may use Instagram.

What’s more is that as of February 2021, 71% of adults who use Instagram fall within the ages of 18-29. 48% of adults ages 30-49 use Instagram, so your target audience could be found quite easily if you create engaging content or are willing to purchase ads.

Speaking of ads, Instagram offers ads on the platform as well. According to Hootsuite, the reach of Instagram ads outperformed the ads run on Facebook. In just the last year, Instagram’s reach increase by 20.5%, while Facebook’s reach increased by 6.5% during that same period. If you are interested in reaching more of your target audience, running ads on your business’ Instagram page may be right for you.

Creating a Solid Foundation

It cannot be stressed enough how important platforms like Facebook, Google, Yelp, and even Twitter can be when assessing how they can impact the reputation of your business. Instagram falls within that group. Creating an Instagram takes only a couple of minutes to create, but it is important to know how to set your Instagram Business page up to thrive.

First things first, you should go to Instagram.com. It will choose between login and creating a new account. Upon reaching the website, you will fill in the following information: Username/mobile phone number, the name of the page (use the business name, and make sure it is consistent with the other social media platforms), the username (Example: @robstire), and your password.