Facebook for Business Development Groups
Facebook, from a singular business perspective is a no-brainer. Having as many social media platforms as possible for your business can only help your business grow and will create an environment that encourages and supports community engagement.
When it comes to community, social media is a terrific way for businesses to interact with their audience. There are a ton of benefits for businesses to having a Facebook page. When a business is on Facebook, they are easier to find online, they can communicate more effectively through messenger, and they can use content to encourage customers to visit their shop.
A business can also run ads on their Facebook page to increase their exposure in their community.
For business development groups, the same perspective applies. Teaming up with other businesses within the same industry can change the trajectory of those businesses in the community.
With that in mind, let’s discuss what the other benefits are and how Optimize can take your Facebook Business page further.
Why have a BDG Facebook page?
Although having social media is no guarantee for success, they greatly increase your chances of exposure within the marketplace. We understand that ROI (return on investment) is extremely important, and stats have shown that having a consistent presence on Facebook and other social media platforms can get you the ROI that you are looking for. In fact, Facebook continues to grow in its monthly active users, which means that more and more people are using the platform regularly. According to Statista, Facebook had an active user count of 264 million in Q2.
With a large monthly active user count, it’s important to establish your business’ social media presence by consistently posting. If you post content that your target audience enjoys seeing, then your chances of creating a following increases as well. Facebook recommends that you post at least once per week, but we post at least three times per week on our client’s business page as part of their services.
With a BDG Facebook page, we make sure to create and provide content that reflects and applies to all members within the BDG. Below is an example of a post that we put on the NAPA AutoCare Atlanta BDG page.
How Can Facebook Ads Help Your BDG?
Facebook pages can be managed without the use of ads but they are encouraged when you are looking to reach more people. When it comes to setting up ads, they are quite simple. Facebook uses pay-per-click advertising, meaning that you pay only for clicks your ads receive from consumers.
Depending on your goals of the campaign, they can be affordable and still be a productive and cost-effective way of reaching your target audience. They also reach more people than normal, organic posts, because they are tailored to reach your target audience, meaning that there is an opportunity for more conversions.
When we create the ads for a BDG, we can specify what locations the ad is for to ensure that all locations within the BDG are properly advertised, so the audience knows what locations are part of the BDG and can receive whatever product or service you are advertising.
As the second most well-known platform, Facebook has made significant strides to assist in capturing the attention of consumers around the world. Advertising on Facebook should be one of the top priorities for your ad campaign, because Meta suggests that ads run on the platform reach 72% of the platform's monthly active users.
The power of ads on the platform cannot be ignored, but there are other ways that ads can aid in growing your business. With each ad, viewing the performance of the ad (clicks, likes, comments, etc.) will provide great insight into whether your ad meets your goals, and that can determine if your campaign is on the right track, or if you need to make changes moving forward. Here is an example of an ad encouraging
How Can Optimize Help?
Optimize offers services for your singular business, as well as a BDG. Our BDG package is strictly for NAPA Gold AutoCare shops, and with our package the BDG will be given the following: a website, a Facebook page, and a $1,800 per year ad budget for the Facebook page.
The cool part about having a BDG Facebook page is that the pages for the individual businesses are separate from the BDG page, meaning that the reputation of your individual shop can continue to grow while the BDG’s reputation grows. Keeping them separate gives your NAPA Gold AutoCare centers more opportunity for growth, which is exactly what our team of experts can provide.
If you have any other questions regarding how we can assist you, feel free to reach out to your account consultant. If you are not currently on our services, give us a call to see how we can serve you and your community.