Branding on all platforms, digital or print, is the difference between recognition and blissful ignorance by consumers. In a time when being relevant online is paramount to the future of your business, consistent branding shares equal importance. 



For businesses with multiple locations, branding is even more important because they must all be linked by consistent branding guidelines. 

Over the course of a business’ lifespan, logos may change; brand colors, names, and more are changed as ownership changes hands. For the most part, long standing companies always look for ways to modernize their design, tone, and overall personality of the business. 

Who Are You? 

When a company creates branding, there is one fundamental question that must be asked: As a company, who are you? 

Ok, so that is a very loaded question and takes more than just 10 seconds to answer. Each business owner creates a business with its main goal of making money to provide for your family, as well as your employees. 

For example, Optimize is a Minnesota-based digital marketing company that works to provide business owners of auto repair shops, as well as other industries, with a suite of digital marketing solutions to assist in enhancing the reputation and performance of the businesses of our clients. 

This is an example of cohesive branding. The captions does a wonderful job of not only mentioning the other locations of the brand, but also their special hours.

Using graphics to highlight the locations and their business info is a great start to reaching your audience and keeping them informed. 

When discussing identity, it is important to answer the questions of who, what, where, why, and how. After you have established an answer for those questions, you should try to pinpoint exactly what makes your business unique. 

Most repair shops share the same who, what, and why, so with a saturated market and so many potential businesses to bring a car to, it is important that you focus on how unique your business is. The uniqueness of a business consists of things like services that you offer that other shops do not, participating in the community, or even a shop pet. Things like that can make a difference when it comes to getting customers through the door. 

Multi-location businesses must build identities for each location. More specifically, it is important to differentiate those locations from each other. 

Who is your audience? 

Once an identity is established, defining your target audience comes next. The most common target audience consists of people in the 18-36 age range, and most of them are on social media, so social media will give you the best bang for your buck from an advertising standpoint. 

According to Statista, males ages 25-34 make up 18.4% of total Facebook users, while female users make up 12.6% of total users in the same age group. 

How Will You Reach Your Audience? 

Delivery is often the most important part of establishing a brand because communication is fundamental in creating synergy between a multi-location business and its audience. 

As stated previously, social media platforms like Facebook, YouTube, Google, and Yelp are prime platforms that all offer advertising options that allow the creator the ability to tailor the ad to reach the people they want to reach. 

Also, a website with each location having its own page with detailed information about it is another way of covering your branding bases. With each location being different, providing the most current business information will assist them in identifying the best location for them to call or visit. 

When it comes to creating ads, websites, and the right messages, Optimize has the experience and knowledge to help you build cohesive branding across your social platforms and websites. Give us a call for more information! 

We manage your presence online so you can be present offline.