Developing Your Auto Repair Advertising Ideas

Let’s face it – our attention spans are much shorter than they used to be. You only have 2 seconds to grab consumers’ attention, which is why it is so crucial to create engaging and interesting auto repair advertising ideas. 



As a shop owner, you must determine what types of auto repair marketing strategies will give you the best return on investment. It could be strictly online marketing, or you could choose to mix that with face-to-face marketing. 

In the previous article, we spoke about how to create your auto repair marketing goals, where we discussed how important it is to create goals for your advertisements. Here we will discuss how you put those plans into action for your advertising campaigns. 

Repair Shop Marketing with a Budget 

Before creating an advertising plan, you will need to decide how your budget will be used between different platforms and types of marketing. 

The most cost-effective type of advertising takes place on social media through platforms such as Facebook, Google, and Yelp. There are more traditional forms of marketing that you can put your money towards as well. 

Traditional advertising material can still be effective like coupons or fliers. You can share them with local customers as they visit your shop or start a mailing campaign to increase your customer base. 

When it comes to creating ads, there are a few things to consider. First, what type of ads do you want to create? This is important because, depending on your target audience, you must choose which type will work best. 

Second, what platforms do you plan to use? Most of your target audience will use Google, so that may be a marketing tool worth exploring. 

The next step is determining the timing of your ads. How long do you want your ads to run? Depending on how long you want to run ads, your campaign could be affected from a financial perspective. If you are still trying to determine what your marketing goals are, the SMART method is something to consider. 

Creating your Auto Repair Marketing Content 

The content of your ads is extremely important. It needs to be engaging and interesting enough to grab the interest of the viewer. It also needs to have a clear call-to-action or objective. Let’s discuss what types of advertising might work and what is needed for your advertising to be successful. 

Video Ads vs. Still Image Ads 

Video ads and still image ads work differently to capture audiences. Most ads, especially promotional ads, seem to use still imagery instead of video because it may contain text for the audience to read. Video ads may be a thirty-second video discussing a business, its services, or what the business is about. 

For social media, you should have a healthy mix of video and image content. According to Solocube, video ads on Facebook garner between ten to thirty percent more views than standard image ads. This is important because people will engage more with video content than the content within an image. 

It is important to note that not all ads are video worthy, so determining what is worthy of short videos will only improve your marketing efforts. 

Video Content Tips for Attracting New Customers 

Grabbing the attention of new and existing customers is by far the most important part of video-related ads. If you are unable to capture the attention of consumers within a brief period of time, the likelihood of it performing drops dramatically. 

Video content is extremely effective when it comes to persuading consumers to make purchases. In fact, 94 percent of consumers state that video content assists them during the decision-making process. 

Keeping Videos Short on Your Business Pages 

Short videos are features on most major social media platforms. Showing off new auto repair services in a short video is an example of how you can effectively communicate with your audience, while still encouraging them to visit your shop. 

What Makes Your Automotive Repair Business Stand Out? 

Showing off what makes your business unique is important because it separates you from the competition. 

If auto repair shops do not take the time to figure out what makes them stand out, consumers will look for a different place to bring their vehicle. This is where face-to-face marketing is a fantastic way to stand out. 

Community engagement can be leveraged as a tool to market your business. Participating in the community By being involved in local events, you build a brand identity, and you can market your brand identity to separate your business from other repair shops in your local area. 

Creative Content Will Perform 

In the interest of your audience, do your best to make your ads have informative, engaging content. Finding the right balance between an ad and authentic content is the goal. Customers know an ad when they see one, so using your best judgement to market your auto repair business online is important. 

Finding the Problem, then Providing a Solution 

When it comes to businesses, small or large, solving the pain points of the audience is paramount to having a successful business model. 

For auto repair shops, it is about fixing customer cars, so finding what they need most will give you insight into what ads may be necessary for your business. 

Creating a Call to Action 

A call to action is encouragement on behalf of a company for their consumers to purchase a particular good or service. As a business owner, you should always be thinking about what your target audience wants or needs from you, and then market it effectively. 

Some things to consider would be: What services do my customers need most? How can I get my target audience to visit my shop for a service? These are questions that should be asked. 

Auto Repair Shop Marketing Tips for Image Ads 

Descriptions, Descriptions, Descriptions 

There is immense value in writing informative, concise descriptions for ads on social media. The overall goal is to convey your message in the most creative way possible. 

On a platform like Facebook, making descriptions that are brief, realistic, and conversational should provide adequate engagement from your audience. 

Make sure to use keywords that are relevant to the service you are advertising. These tips will give you the best chance of making a persuasive description. 

Visuals to Back Up Your Text 

One suggestion is to use the brand colors of your business. Brand colors are associated with your brand identity, so if your audience is exposed to those colors more often, they will recognize your business and may be more inclined to visit. 

Easy to read text is another visual that cannot be ignored. Making sure that your text works with what is in the background will be more pleasing to the eyes of the audience. As stated in the previous section, making it flow is what you would do after choosing the proper font and font size. 

Discounts or Offers that Expire 

Creating a little urgency is a good thing. If you couple your high-quality ad with an expiration date, you will entice customers to visit your shop because the offer may be too good to pass up at the time. 

Consumers are willing to wait it out for prices to drop on certain items, but if you find a way to entice them to visit sooner, they may show up. 

Overall, auto repair advertising ideas can be difficult to produce if the first steps in the process are not established. 

At Optimize Digital Marketing, our advertising team, along with our graphics team, can provide you with the engaging ads that you need to make your return-on-investment worth it. Give us a call if you are looking to improve the performance of your ads and content on social media. 

We manage your presence online, so you can be present offline.