Creating your Auto Repair Marketing Goals

You can agree with us when we say that creating your marketing goals can be difficult. There are so many platforms, tools, and obstacles that require your attention that it can sometimes feel daunting. In this article, we will discuss how to set up your auto repair marketing goals so that you can create a successful marketing plan. 

Who Are You Targeting with Your Auto Repair Shop Marketing Strategies? 

What are your marketing goals? And what marketing tools and processes would allow your business to meet those goals? These are important questions that you must answer for your auto repair shop marketing plan to be successful. 

First off, your local customers are the most important people to target, because they provide the most repeat business. Along with targeting your direct community, you should be focusing on your surrounding communities as well. 

Create your “ideal” audience using demographics and psychographics. Demographics include the specific location of your auto repair business relative to your target audience. You should focus on narrowing the location of your target audience so that your campaign will target people within your community. 

Other things to consider when thinking about your target audience are age range, race, ethnicity, employment, and more.

The other aspect of targeting is psychographics. This involves the values, intent to purchase, and interests. Psychographics are extremely important because your brand identity is built around your ability to resonate with your audience. 

If your brand identity is relatable to your consumers and audience, the likelihood of repeat business increases. Focusing on things like community involvement and organic social media content will assist in building relationships with your customers. 

What Actions Do You Want Potential Customers to Make Using Digital Advertising? 

What kinds of advertisements do you want to run on your social media platforms? And what platforms will give you the best return on investment? 

Digital advertising presents the biggest ROI (Return on Investment) for your business. Running digital ads on social media platforms like Facebook, Google, and Yelp is great for keeping your business top of mind. Ads perform better when there is a clear call-to-action. A call-to-action gives customers a better understanding of what you want them to do. 

Google Ads 

There are two ways that Google Ads are shown on the platform: Google Search Ads and Google Business profile. Google ads run on SERPs (search engine results pages), which allows businesses to purchase keywords that consumers search on the platform. 

For example, if you purchase keywords or keyword phrases like “oil changes near me,” Google will show ads at the top of the SERP that reflect ads for those particular services. The goal is to purchase as many keywords within your budget as possible to give your ad the best chance to populate on consumer’s SERPs. 

Facebook Ads 

For Facebook, ads run within search, on user’s feeds, and on your business page. Consumers who already follow your business or visit your business page may see the ad, but the ad can still be seen through search and in consumer’s feeds through targeting. 

When you create a Facebook ad, you can choose how many people will see the ad depending on your budget. You can choose how big you want the geographical radius to be so that your ads reach the communities you serve. Figuring out your audience will give your ads the best chance to perform on this social media platform. 

Yelp Ads 

As a Yelp Partner, Optimize Digital Marketing can increase the reach of your listing using sponsored results, meaning that your listing will appear in more search results on the platform. Your listing will be entitled to professional campaign management, tracking and reporting, Yelp support, and more. Along with sponsored results, we can also assist by helping you figure out the best keywords to purchase based on your goals for the ads and the service you would like to promote. 

If you are looking to run Yelp ads, you can use geo-targeting to make sure that your ads are seen by your target audience. 

Using a combined marketing strategy, along with valuable content, may increase your chances of reaching your target audience. If you can create positive experiences for existing customers, they may leave positive reviews for potential customers to see. 

Tracking Your Marketing Efforts 

When you create your goals, it is important that you find a way to track them. Luckily for you, tracking your goals is far easier than you may think. All three platforms mentioned above offer reporting that illustrates the performance of your advertisements. Keeping track of your ad performance will dictate whether changes to your ads are necessary. 

If an ad is not performing properly, it may be down to singular changes needing to be made. From keywords to geo-targeting, minor tweaks to your ads can be the difference between your ads providing the expected ROI or not. 

Using the SMART Method for Auto Repair Marketing 

Marketing campaigns are difficult to create due to many contributing factors. Whether it is the time, day, content, or platform, you never quite know exactly how ads will perform. One thing to keep in mind is SMART goals. SMART is a marketing acronym that discusses the most important aspects of a marketing campaign. 

The “S” refers to the specific nature of the goal. The goal must be specific, and that means the goal must be able to be measured. 

The “M” refers to the goal being measurable. There must be a way for you to analyze 

and report on the effectiveness of the ad itself. You will then be able to make tweaks based on what is observed. 

The “A” refers to the goal being achievable. There is no point in creating an unrealistic goal for your ads. Failure to create an achievable goal will waste valuable time and resources that could be used to for other facets of your business. 

The “R” refers to the relevancy of the ad itself. If your goal is to bring in more customers for specific car maintenance services, then you must create ads and relevant content that reflects your goal. 

Finally, the “T” refers to the time of your campaign goal. Your campaign will need to be managed from a time perspective because that will determine other factors of the campaign, including finances. 

To make this simpler, your goal could be to increase oil change sales by five percent from quarter two to quarter three of this year. You could do that by offering a fifteen-dollar coupon through Google Ads. The goal is specific, measurable, and achievable. The goal itself is relevant because customers want to save money when they bring their car in for service, and the timing of the goal is realistic, too. 

If you follow SMART marketing steps, your business will be on course to advertise effectively on Google, Facebook, and Yelp. 

How Optimize Can Help with Your Auto Repair Marketing Plan 

Optimize Digital Marketing has expertise in social media advertising, and we offer a suite of services to help facilitate your digital media needs. 

If you are on our services, you already know that you are provided with a personal account consultant who can manage your social platforms, as well as provide you with ad campaign tracking, as well as tracking and reporting assistance so that you will have an idea of what can be done to improve your campaigns and improve your ROI. 

If you think that this would apply to you and your business, contact us now, and we can provide you with any information that you request regarding our services. 

We manage your presence online, so you can be present offline.