Google Search Ads for Auto Repair Shops

Google Ads have proven that they are here to stay. With so many people searching online, businesses are finding it easier and easier to be found through Google Search Ads. So, are Google Ads for auto repair shops worth it? 

We understand that impacting consumer behavior is difficult. Both organic social media posts and ads have the potential to push consumers to act through phone calls, website visits, or direction requests. The most used search engine, Google, allows businesses to run ads on SERPs (Search Engine Results Page), as well as on Google Business profiles. 

Google allows business owners to run ads on the Search Engine Results Page (SERP), as well as on Google Business profiles. With it being the most used search engine, this provides auto repair shop owners with the perfect platform to promote their business. 

At Optimize, we love providing business owners with the information they may need to make decisions regarding their digital marketing. This blog will discuss what Google Ads are and how they can help take your business to the next level. 

What are Google Search Ads? 

Simply put, Google Ads is Google’s online advertising program. They provide digital advertising solutions on their search platform, as well as other Google apps or properties. The beauty of Google Ads is that it is not specifically for big corporations or multinational chains, it is also for small businesses whose objective is to reach the most people they can with the resources they have at their disposal. 

Physical marketing material is great, but it does not perform as well as digital advertising. One benefit of advertising digitally is that it is incredibly efficient. You put in the monetary resources that you can so that you could advertise promotions, specials, or company events to your target audience. 

Targeting your Perfect Audience 

Do you know who falls within your perfect target audience? It may seem like a strange question, but this is the first step in developing a marketing campaign for your business. After you have established your target audience, you can differentiate the ad groups you will be using for your campaign. 

Before doing so, create a list of goals for your marketing campaigns. What type of ads do you want to run on Google? What product or service do you want to market? Who should I be targeting with these ads? These are questions that should be asked when creating the plan that works for your business and your customers. 

Keywords are also a major part of ads because they are geared toward consumers that have the intent to make a purchase. They are used to target people who use the keyword within their search. Negative keywords, on the other hand, work to keep your ads from showing specific search terms that a consumer uses. Overall, negative keywords are just as important, because you want your specified target audience to find your ads, not everyone who searches for all things automotive related. 

You Only Pay for Results 

Unlike other platforms, Google charges you only if consumers click on the ads you are running. That means if you do not get the action on your ads that you originally anticipated, you will not be charged the full amount. With Google Ads, you also pay for actions on the ads. Whether those actions are calls, requests for directions, or website visits, you will be able to track those actions to see what campaign is most cost-effective. 

You Can Track Your Results 

When running ads online, it is important to know where your money is going, and what the conversion rate is. How can you tell if your ads translate into sales? With Google Ads, you can track your ads from start to finish. You start with creating the goal, then determine where (location/distance) you want to advertise for. 

After that, you turn your attention to creating the message of the ad, or ad copy. You want this to be something that catches consumers’ attention and encourages them to act. This involves adding a call to action and using relevant keywords for the auto repair services potential clients may be searching for. After determining what keywords and negative keywords you want to use for your campaign, you are ready to set it live. 

After your campaign ends, you can analyze the performance of your ads, along with each individual keyword chosen. Through Google’s reporting features, you will be able to see which keywords are more deserving of your marketing dollars, or even if there are issues with the shop that prevents consumers from acting.