Improve your Yelp listing through Yelp Ads

Have you read the news? Optimize Digital Marketing | Optimize Social Media has recently partnered with Yelp to provide our current clients with the opportunity to take their Yelp listing to the next level. Ads are becoming more prevalent and relevant on social media because they have the power to reach your audience, and they have shown to be an effective tool to increase traffic and sales. 



Now that we have partnered with Yelp, Optimize can do as much as possible to promote your business on Yelp, and that includes the platform and reputation management that we provide. Interested in running Yelp Ads with us? Click here to request more inforamtion.

Here are some of the benefits of working with a Yelp Partner: 

• Increasing the reach of your listing by offering sponsored results, which assists in the following: 
• Appear in more searches on Yelp. 
• The search is geo-targeted, meaning that criteria are set to make sure your ads are seen by your target audience. 
• Your business listing will be included in “Yelp pages of similar businesses.” 
• Whether you own one business or multiple, Yelp experts can manage your campaigns 
• Professional Campaign Management 
• ROI-driven Yelp campaigns that are built to meet the expectations for your business. 
• Client Discounts and promotions 
• Bundled pricing. 
• Free upgrades. 
• Special Access to Products & Features 
• Campaign-optimizing tools like video hosting in-depth tracking of ad results and algorithms by our Yelp expert, and more to connect with Yelp users. 
• Yelp Support 
• As a partner Optimize receives assistance through Yelp support to troubleshoot issues with your ads or listing. 
• Advanced Tracking & Reporting 
• Data-driven, tailored analyses that measure the metrics that matter most to you. 

For a limited time, our clients who are on our essentials package, core package, or professional package can run ads on their listings through Optimize with no added admin fee. We will walk you through the step-by-step process of creating ads or ad campaigns, on top of the services you already pay for.

Those services and features are great, right? They certainly will be of great benefit, but your business owners’ brain is wondering, “what is my return on investment?” That is a great question! I can certainly answer that question using data gathered by Yelp itself. Here is a summary of what they found: 

Yelp found that an auto parts brand saw 16:1 ratio on ROAS (return on ad spend). When determining the goal of the Showcase Ads campaign, they sought to increase the number of in-store visits and were looking to have a 7X ROAS goal. 

The auto parts brand chose to target searches for Auto Parts & Supplies. The resulting cost per visit that their ads generated was $2.03. 

A tire brand was trying to bring customers to their store that “needs tires now.” As part of their objective, they decided that they wanted to also push online orders due to COVID. Their goal was a 6:1 ROAS ratio. They ran ads targeting users searching in the tire category. Their measurement tools were Foursquare & Yelp Pixel. Running Normal Yelp ads, the results found that they received a 169:1 ROAS goal, which is 28 times over their goal. Also, the cost per incremental store visit was $3.41. They also noticed that 5% of those visits came from an online appointment or order. 

If those two instances do not prove that Yelp Ads are effective, here is one more. An auto brand wanted to drive customers to the store by running ads about the launching of their auto services in Los Angeles and Philadelphia. They found that Yelp Ads yielded a cost per visit of $4.39, which is 37% under their goal of $7 or under. 

In the past, one may have overlooked Yelp because of the reputation they had. It is completely different now. They offer serious benefits to advertising with them, and that is something any business and business owner should consider. As stated above, Optimize can assist with the creation and parameters of ads, as well as aiding in understanding the reporting information. If you are interested in having us run ads on your Yelp listing, connect with your account consultant and they will provide you with more information.