5 Ways To Update Your Yelp Page In 2021
It seems like everyone is doing business a bit differently in 2021. Whether you’ve made operational changes due to COVID-19 or for any reason, it’s important to make sure your platforms are updated so that customers can see what your business offers that others don’t.
Here are 5 changes you should make to your Yelp profile in 2021!
Update your banner message
Since the COVID-19 outbreak in early 2020, Yelp has created a new section which is titled “COVID-19 Updates.” This is a great place to include a customizable banner message. If you do have any specific messages you want to communicate to your customers, you can write those updates in the COVID-19 section so they will be the first thing your local clients see when coming across your Yelp page. Try to keep your message short and to the point so that people reading it get a nice overview of your business’ operational changes.
Highlight any changes to your hours of operation
Due to more employees working from home and a shift in the business environment, hours of operation have changed for many businesses. If your business hours aren’t as consistent as usual, consider updating your hours of operation in the “COVID-19 Updates” section too. These can be changed as often as you see fit, so if your hours are changing on a weekly basis, make sure to keep your Yelp hours of operation accurate so customers know when you’re open for business.
Edit any pickup, delivery, or contactless services
Depending on the business you’re in, there are a variety of different options you can choose to update on your Yelp profile.
Here are just a few:
- Offers takeout
- Offers delivery
- Curbside pickup
- Outdoor seating
- In-person visits
If your business offers any of these options, it’s important to update your Yelp profile. That way, customers who may be uncomfortable with certain services know there may be an option for them too.
Add any extra health and safety measures
More businesses are taking extra measures/precautions to ensure the safety of their customers through health and sanitization efforts. You can highlight these efforts on your Yelp profile to give your customers peace of mind if they decide to go to your business in-person.
Yelp gives business owners a checkbox list where you’re able to select any additional safety measures you’re implementing. They are consistently updating this list on their end but below is an example of some of the options you have to pick from.
Update any virtual service offerings
If your business has any way to consult, meet, or provide services virtually, Yelp gives a specific section where you can highlight those options. The offerings depend on your business category, but here are just a few options:
- Virtual consultations
- Virtual tours
- Virtual experiences
- Virtual classes
This section is separate from the “COVID-19 Updates” section but is still vitally important for businesses to keep their customers in-the-know about all the different offerings a business has implemented to make life easier for consumers.
We hope you’ve found this blog helpful and if you have more questions about Yelp or any other social media platform, please reach out to us at www.optimizesocialmedia.net or submit your info through our FREE Social Media Grader and we’ll have a social media expert reach out to you directly!
Optimize Social Media provides social media & reputation solutions that evolve with our clients. As social media experts we manage Facebook, Twitter, Google, Yelp, YouTube and Instagram accounts for our clients daily. We help the modern business owner implement a specialized social media strategy so they can make more money in real life. Enjoy our blog.
5 Ways To Update Your Yelp Page In 2021 was originally published in Social Media For Business Owners on Medium, where people are continuing the conversation by highlighting and responding to this story.