3 Tips to Get More Engagement on Any Social Media Platform

It's frustrating when you post about your business on social media and don't receive a solid response. Strong engagement is vital to any social media marketing strategy, so you should address this issue as soon as possible. The better your engagement metrics are, the more effective your social media marketing campaigns will be. 

In this article, we'll discuss how you can increase the engagement on your social media accounts.

What Is Social Media Engagement?

Social media engagement measures how people interact with your posts. These interactions include likes, comments, and shares. 

Depending on the platform, other types of social media engagement include:

• Clicks 
• Saves
• Replies
• Favorites
• Reposts
• Mentions

People often assume their social media presence is paying off when they successfully grow their following, but engagement metrics are arguably even more important. Your follower count tells you only how many people have agreed to receive your content in their feed going forward. On the other hand, your engagement rate shows how many people view your content and respond to it in some way. 

You should always aim to increase your social media engagement. That way, you know people care about your content enough to interact with it. When your social media engagement is high, you're making real connections with potential customers. 

1. Visuals Make a Difference

Visually dominated social platforms like Instagram and Pinterest have set the tone for creating social media content. Images and videos typically get more engagement than text-based posts, even on other platforms.

Facebook, X (formerly Twitter), and other platforms are incorporating and encouraging more visual content. Memes, Stories, Reels, and other visuals are becoming increasingly popular on various platforms.

While text can grab attention, something about visuals draws the eye. That's why half of social media users prefer video over other types of content. 

There's still room for text-only social media posts in your marketing strategy — just try to incorporate visuals into your posts whenever it makes sense. Experiment with different types of visuals, including images, short-form videos, infographics, memes, and GIFs.

2. Promote Comments

Your social media engagement strategy can sometimes be very simple. If you want more people to comment on your posts, ask for comments. You'll often hear influencers say at the end of their videos, "Like, share, and comment on this post!" Businesses can take a similar approach to boost their engagement on social media. 

For example, you might pose a question related to your post's topic and encourage viewers to post their answers in the comments. You could also ask them to share their opinions on the topic and tag a friend who would be interested in the content

Try these sample prompts to encourage social media users to comment on your posts:

• What do you think about X?
• Let us know if you agree or disagree in the comments.
• What would your advice be for someone in X position?
• How would you solve this problem?
• Have you had any similar experiences? Share your perspective. 
• Do you prefer X or Y?

You can include these prompts at the end of a video or as the caption to your post. Responding to some comments will further encourage users to share their own thoughts.

3. Take Advantage of Cross-Platform Promotions

Another simple way to boost your engagement is to share content across different channels. Many businesses have one go-to social media platform, and that's perfectly fine. However, if you want to increase your engagement on other platforms, promoting accounts on other platforms is a must. 

Say, for example, that your business just started a YouTube channel to post informative and promotional content about your products or services. However, you've mainly used Facebook and Instagram in the past. You could post about your new YouTube channel on your existing Facebook and Instagram accounts, encouraging your followers to check it out. 

The best way to grow your follower base is to use your established accounts to boost your newer accounts. The best part? It's free!