AutoNetTV For Your Website
Education Meets Performance
A website is one of the most important pieces of your business. The number of searches on Google increases year after year, and people have become more prone to search for things online, whether it is shopping for tires or other automotive services.
Websites act as an online resource for your business that is available 24/7, meaning that people can search for your business' information anytime. Even after business hours, consumers still want to know what products or services your business offers, where you are located, and any other business information.
People are always looking for pertinent information, and it is important to capture their attention and provide quality solutions before they decide to go elsewhere with their business.
The overall layout, as well as the colors, text, and content must be up-to-date and accurate. At Optimize, we do our very best to create custom and branded websites that meet your needs.
How AutoNetTV Can Help Your Business
One of the features that we provide to our customers is AutoNetTV. If you are unfamiliar with AutoNetTV, they “pioneered the concept of automotive TV content for installers in 2004.”
They offer content for customers in all parts of the automotive service process. From car care commercials to educational videos explaining the importance of maintenance, they offer content that is used to enhance the performance of your website and teach your customers about the importance of staying up to date on maintenance.
Video content on websites has exploded in popularity over the last few years. Consumers watch videos for leisure or purchases. In fact, 90% of consumers watch videos that aid in their decision-making process.
Optimize offers these amazing tools to give your website some added flavor. There are plenty of reasons as to why your business’ website should have video within them.
Telling a Story
If you want to tell a story, a video is a great way to do that. Videos encourage consumers to stay on your website for a longer period of time. Consumers prefer to watch videos as opposed to reading text, so it is a great way to provide your customers with content that they can engage with.
Telling a story about your business can build trust between you and your customers. If you are using AutoNetTV content on your website, you will be using an educational means to assist customers in understanding how your services work and why they are important in making their vehicle reliable.
It is important to note that videos can do wonders to positively impact your ranking on Google. Keywords can be used in conjunction with videos to boost performance as well.
Retention
Having videos on your website not only helps from a Google ranking perspective, but it also allows you to diversify the content on your website and to create a more engaging experience for consumers. It is said that websites with video content equate to a higher retention rate, which means that your audience may engage more with your business.
Familiarity
Familiarity, as it pertains to business, is built on the back of customer experiences and the company's engagement with their audience.
Videos on social media or websites promote engagement with customers by providing them with something interesting. These videos teach the importance of vehicle maintenance while still being fun. Engaging with your audience creates brand recognition that can be leveraged into more business through the door.
Preference
Preference of media is important. Trends change regularly, and just like social media platforms, you should be updating your platforms to fit the demand of your audience.
It is important to adapt to what your audience wants most and try to make it fit with what you are trying to accomplish. With AutoNetTV, you are giving your customers the type of content they want while using the information that you want them to see.
Time
As technology and social media advances, people are spending more and more time browsing the internet, getting their daily fix of content.
As of April of this year, people spent 30 minutes per day on platforms like Facebook and Instagram, while TikTok and YouTube viewers spent an average of around 45 minutes per day on those platforms.
The overall goal of content, regardless of where it is posted, is to be seen and engaged with. Using video on your website will make your website far more attractive and inviting to people who prefer watching video.
What We Can Do
Optimize offers many services to our customers. From social media management to website creation and management, we’ve got you covered. As it pertains to websites, our customers can sign up for two types of websites: custom or branded.
The custom package consists of our team building your website how you see fit. To make sure that it matches your standards and meets your expectations, we will discuss, in full, exactly what you are looking to achieve and how it will benefit your business.
AutoNetTV is available to customers who want to get more out of their business’ website. The video content can be applied directly to your service pages. A brief description of the service will still be present, with the video embedded alongside it for the consumer to watch.
If you are a current customer looking to take your website to the next level, or you need a new website for your business that has flair, Optimize has a team of website specialists that can build your website how you like it.
Current customers with a website through Optimize are encouraged to speak with their account consultant for more details.