Ways to Enhance Your Automotive Website
Gone are the days of not needing a website for your business. More and more, people are turning to the internet to research and compare options when they need services. If you don't have a strong automotive website for your shop, you're missing out on opportunities to connect with all those customers.
In this article, we'll be talking about some ways you can enhance your automotive shop's website and how Optimize can help.
How Can You Improve Your Automotive Website To Be More Competitive?
A basic website that shares your automotive shop's details is better than no website at all. However, if you want to stand out from the competition and really make an impact on customers, you need to take your website to the next level. Apply these tips:
Responsive Design
What device are you reading this article on? Chances are good it's a mobile device. As of 2023, more than half of all web traffic worldwide comes from mobile devices like smartphones and tablets.
If your website is not optimized for mobile devices, you risk losing over 50% of its potential traffic. Google even penalizes sites that aren't available on mobile devices.
One option is to create a separate mobile website that contains all the same information as your desktop site. The better option, though, is to use a responsive website design. With a responsive design, your website automatically adapts to the visitor's device to provide the optimal user experience no matter what.
Optimize for Seo
Search engine optimization, or SEO, is a strategy for improving your website's ranking in search engine results pages. The higher your website ranks, the more likely customers are to see and visit your site.
Some SEO strategies include:
- Adding keywords related to your business and industry
- Linking to relevant sources
- Getting other websites to link back to you
- Publishing relevant, useful content
- Linking between different pages on your website, a.k.a internal links
- Increasing your site's loading speed
- Eliminating site errors
- Removing duplicate content
Bear in mind that SEO is a long-term strategy that won't yield results immediately. To rise in the rankings, you need to prove to search engines over time that your website is high quality and useful.
Calls to Action
Getting customers to your website is just step one. Once they are there, direct them on the next steps to take using calls to action (CTAs). For example, you might include a button that says "contact us" that takes them to a form they can fill out with information to send you. Make your CTAs bold and straightforward with strong action verbs that motivate customers to click them.
Keep Your Design Consistent
It may be tempting to include every design element you like on your website, but resist that urge. The best automotive website designs are simple and consistent throughout. Make sure the entire design aligns with your brand and flows logically from one page to the next.
Third-Party Apps
Instead of building new features from scratch, brands can leverage existing technology to create a better user experience. Explore different third-party apps to integrate into your website based on your goals.
How Can Optimize Digital Help?
Optimize Digital Marketing is here to offer you website design options that fit your business perfectly. With our responsive designs, your customers have a wonderful experience on your website — no matter what device they use. Our websites are attractive, user-friendly, and convert leads into customers.
We don't just stop at design, though. Our new website packages ensure that you are equipped with the most up-to-date technology to optimize your website's performance and achieve online success. Optimize also offers bi-annual content updates to assist with SEO. We will update the highlighted services on your site as the seasons change to speak to customers' needs.
Our Website Add-On Solutions
To further enhance your automotive website, Optimize offers the following add-on solutions.
AutoNet TV
AutoNetTV repair and maintenance videos on your website help explain services, build trust, and aid sales. An incredible 96% of customers would rather learn about products or services through videos over photos or text. Adding AutoNet TV gives you all the benefits of video marketing without the hassle of producing videos yourself.
Tire Fitment Guides
It's incredibly frustrating for customers when your website lists something as available on your website when it actually isn't. Tire Connect integrates with live supplier data and your on-hand inventory to ensure that your customers always have access to the most current information when making a purchase decision.
ARC Smart Quoter
Modern consumers expect vital business information and pricing on business websites. But generating all that information alone would be incredibly time-consuming and stressful. Luckily, ARC Smart Quoter helps you produce accurate quotes, in-store or online.
Get the Most Out of Your Automotive Website
Now is the time to upgrade your website to capture more leads and drive conversions. You don't have to do it alone, either. If you would like to learn more about how Optimize can help you manage your website, schedule your free consultation today.