How to Best Utilize Your Social Content Online
Content marketing is a powerful tool for raising brand awareness. It’s no surprise that around 90% of companies are using at least one form of content marketing in 2024.
To get the most out of this marketing channel, you need to focus on quality and variety, not just quantity. In this article, we’ll discuss how you can utilize your social content to the best of your abilities.
Why Should You Have a Variety of Content in Your Strategy?
A common mistake business owners make when creating content is finding one format that works and sticking to just that. While you certainly don’t need to try every type of content, a little variety can significantly impact your results.
Offering a variety of content types in your content marketing strategy helps keep your page fresh and more engaging for your online visitors. People also learn in different ways and respond to different content formats. If your page mainly teaches consumers why they may need your products or services, trying various types of social media content is essential. Visual pieces of content may resonate with some customers while others learn better from audio or written posts.
How to Add Variety to Your Content
Some industries are consistent and don’t have important updates on a regular basis. This stability may lead you to post similarly themed content fairly frequently, but variety is key to any good content strategy.
The best way to add variety on social media platforms is by publishing different types of content. Try these content ideas to shake up your social media posts.
Blog Posts
Blog posts may not be as trendy and viral as other types of content, but they are effective as part of a larger content plan. They allow you to share your expertise and convince your audience that you’re a knowledgeable authority in your industry.
Another benefit of posting in a blog is that you can dig deeper into topics that interest your audience. You might write about subjects like:
- Tips on how to use your products
- Explanations on how your services work or why they’re important
- Answering common questions relating to your industry
- Breaking down industry news or updates
- Sharing results or reviews from your customers
Build up a library of blog posts in which customers can find all the information they need about your industry and brand. Your blog shows that you know what you’re doing and can provide value for your customers.
Once customers better understand your product or service offerings, they’re more likely to make a purchase. They know what to expect and how you can solve their problems.
Short-Form Videos
Short-form videos have taken social media by storm. First it was TikTok, and then other platforms responded with features like Instagram Reels and YouTube Shorts. Now, sub-90-second videos are an essential part of any content calendar for social media marketers.
These shorter videos are incredibly popular and engaging because they provide the most information in the fastest way possible. They catch the audience’s attention and get their message across before viewers lose interest.
Long-Form Videos
If you have more in-depth information to share, consider posting long-form videos instead. For example, how-to videos typically need to be more than a couple of minutes long.
Live video streams on social media typically also fall under the category of long-form videos. For instance, you can share a real-time video of what you're doing while directly addressing viewers' questions to engage your audience.
Infographics
Infographics are great tools for condensing and simplifying complex concepts using visual aids. They come in many forms, but essentially, an infographic is an aesthetically pleasing way of summarizing data and making it more engaging.
Instead of boring customers with pages and pages of written content, data, or statistics, you can use an infographic to get your message across in a compelling way.
Case Studies
Case studies are in-depth breakdowns of specific topics related to your business or industry. For example, a case study can demonstrate how you helped a recent client. Include details about their problem, how your company solved it, and what the final results were.
You can use case studies as lead magnets for customers looking to learn more about what you offer. Or you can simply post them on your website for interested customers to better understand your business.
Upgrade Your Content Marketing Strategy Today
Content marketing is a cost-effective way to boost your engagement and brand awareness. The key to success with this marketing channel is publishing a variety of high-quality content. Mastering one format is a great start, but a multifaceted content strategy will deliver much better results.
Optimize has years of experience helping business owners like you develop and fine-tune their content marketing strategies. If you would like to learn more about how Optimize can help you develop a long-lasting social media content strategy, schedule your free consultation today.