Creating an Impactful Instagram Content Strategy

Social media marketing is increasingly popular with all types of brands, and Instagram is one of the top platforms. It’s accessible, has a huge user base, and can be incredibly effective for connecting with your target audience if you take the right approach. 



To successfully market your business on Instagram, you need to get your content right. Engaging, optimized content will get Instagram users interested in your brand. The tricky part is figuring out how to devise your strategy and create that content. 

In this article, we’ll be talking about how you can create an Instagram content strategy that will help your business stand out online. 

Why Use Instagram to Market Your Business?

With all the social media platforms out there, why should you use Instagram to market your business? One significant advantage Instagram offers is its huge user base of more than 2 billion monthly active users. It’s the third-most popular social media platform behind Facebook and YouTube. 

You can access a broad audience on Instagram and expose many new potential customers to your brand. It’s highly likely that many of your prospective customers already use Instagram, so you can connect with them by posting exciting content on the platform. 

How to Create an Impactful Instagram Content Strategy

There’s more to succeeding on Instagram than just posting appealing content with high production value. You need a strategy for reaching your customer base with your content.

Understand Your Audience

The content you create is for your target audience. You need to understand who these customers are so your content strategy speaks to their needs and preferences. If you create content without understanding your audience, your posts won’t do you much good. They won’t catch anyone’s interest.

Ask yourself questions like:

• Who are your target customers?
• Where do these customers live?
• What gender are they? 
• How old are they?
• What are their interests?
• What are their pain points?

You can find some of this data with analytics tools that show who is engaging with your content. Once you have this information, put it all together and think about the posts that appeal to these customers. The more personalized and targeted your content is, the better your engagement rate will be. 

Define Your Goals

Before you start posting content on Instagram, determine your goals. What are you hoping to get out of your Instagram marketing strategy?

Some common goals for Instagram marketing include:

• Building brand awareness
• Driving web traffic
• Increasing conversions
• Boosting social media engagement
• Enhancing brand loyalty
• Educating your audience
• Generating leads
• Gaining insights into your audience

Translate your goals into key performance indicators (KPIs) to track and analyze. For example, if you want to increase your website traffic, you should track the click-through rates on your posts. Instagram provides detailed analytics to help you understand how your posts are performing in real time. Use this data to improve your content and achieve your marketing goals. 

Create Engaging Content 

The most important part of your Instagram content strategy is creating engaging content. If you make fun, exciting content that appeals to your audience, the sky's the limit. 

You can post several types of content on Instagram, including photos, carousels, videos, and Instagram Stories. Choose content formats that you're comfortable using and appeal to your target audience’s preferences. 

Don’t be afraid to use fun effects, hop on trends, or experiment to make engaging content. You’re competing with tons of content creators on Instagram, so try to make your posts stand out. 

Optimize Your Content

There’s a technical component to posting effective content on the Instagram app. The content needs to be engaging and entertaining for its audience, but you also need to optimize it for the platform. Make sure you pay attention to these three critical components.

Hashtags/Location Tags

Including hashtags and location tags on your posts will help Instagram users find your content. Users who don’t follow your brand's profile may stumble across your content while browsing these tags. Hashtags and location tags group your posts with related content to make it easier for interested users to find you. 

You can put up to 30 hashtags on your Instagram posts, but in most cases, you should stick to three to five highly relevant hashtags on each post. And make sure to tag your location to help customers in your area learn about your business. 

Keywords

Similarly, adding keywords to your posts helps users find your business while searching for similar content. Try to think of things your target audience might look up in the Instagram search bar. When relevant, add some of those words or terms to the captions of your posts. You should also include industry-specific keywords in your Instagram bio. 

Scheduling

It’s important to stay active on Instagram. You can’t post just once per quarter and expect your Instagram marketing strategy to deliver results. Try to post at least three times per week, and even more often if you can. 

If creating engaging content on a regular posting schedule sounds overwhelming, consider scheduling your content in advance. You can save time by creating posts in bulk and scheduling them to go live at different times throughout the week or month. Figure out the best times to post on Instagram for your audience — 11 a.m. on weekdays may be a great option — and schedule accordingly. 

Drive Brand Awareness on Instagram

Creating an Instagram account for your business and sticking to a strong content calendar is a great way to connect with customers. With the right photos and videos, you can increase your brand awareness and grow your customer base. 

Optimize is here to help with every step of your Instagram marketing strategy. If you would like to learn more about how Optimize can help enhance your Instagram content strategy, schedule a free consultation today!