SUMMER CONTENT IDEAS TO ADD TO YOUR CAMPAIGNS

Summer is nearly here again. As people dig out their sunglasses and beach towels to prepare for the warm weather, brands should be planning creative and topical content that will get customers excited for the upcoming season. 

You don't need to completely overhaul your content strategy just because the seasons are changing. Adding some seasonal content to your evergreen content is the way to go. 

In this article, we'll share some of our favorite summer post ideas for your social media campaigns. You can also use these ideas for other types of seasonal promotional content, like a blog post. 

Why Post Seasonal Content?

Aligning your social content with specific seasons and seasonal trends can make your posts more relevant and bring even more attention to your business. Social media is an excellent tool for getting your business out there, but to do that, you need to get your posts in front of wider audiences. Seasonal content helps ensure people browsing social media see your posts. 

For example, say you create a post about an upcoming national holiday. Anyone searching social media for content related to that holiday may see your post and want to learn more about your brand. They may not have known about your brand before, but thanks to your timely seasonal social media posts, they learned about you and may become repeat customers.

The audience for seasonal content is often larger than that for regular, brand-specific content. By appealing to this wider audience, you can build brand awareness and grow your social media presence. 

Content Ideas

It can be challenging to constantly develop new, engaging content to share with your audience. Take inspiration from these summer content ideas to help you get started. 

Summer Holidays

Sharing holiday-themed posts is a great way to tap into the enthusiasm and excitement surrounding these events. Some summer holidays you may want to create content about include:

• Cinco de Mayo
• Mother's Day
• Memorial Day
• Juneteenth
• Father's Day
• Independence Day
• National Ice Cream Day

Your summer holiday content could be as simple as a post wishing everyone a happy, healthy holiday on those dates. You can also get creative with these posts and have fun with them. 

For example, for Mother's Day, you could post a Mother's Day gift guide, highlight meaningful stories from mothers in your company or customers who are mothers, or run a Mother's Day giveaway campaign. In 2023, Americans planned to spend over $36 billion on Mother's Day, so don't overlook the potential sales you can generate through fun summer holiday-themed posts. 

Around Cinco de Mayo, you can share your favorite Mexican recipes, share a Cinco de Mayo-themed promotion, or discuss any workplace traditions you have around the holiday. 



Don't worry if your business's products or services don't directly relate to these holidays. You can still post great holiday-themed content during the summer months. Find ways to have fun with the holidays and your audience, making connections whenever possible. 

Local Events

As a local business, it's essential to help uplift your community and support other businesses around you. Sharing information about local events helps solidify you within your community and can boost your reach online. Not only are you reaching your designated audience, but you're also getting in touch with the audience of your fellow local small businesses. 

If you repost content from another local business, tag them. That way, your audience can easily find more information, and the business will know you supported their event. 

Consider hosting your own local events and sharing information about them on your social media accounts, too. The pictures and videos from fun local events will make great social media content, and you'll build stronger relationships with your customers by creating shared summer memories. 

You can also run virtual events if most of your audience doesn't live in your area. Digital events gained popularity during the pandemic and are still a great way to connect further with customers who can't join you for events in person. Promote these virtual events on your social media pages. 

Promote Your Seasonal Products and Services

For businesses that provide seasonal products or services, this is the perfect time to show off what you do. Take time to show off your seasonal products and get your customers excited about your limited-time offerings. 

If you offer seasonal services, this is the perfect time to engage with your online community and inform them of the importance of your service. Just don't make all of your posts directly sales-focused. Try to keep your posts fun and informative rather than constantly asking your audience to make a purchase. 

You can also share helpful tips related to your products or services for the summer. For example, landscaping businesses could post tips about how to keep your lawn healthy during hot months and droughts. A fitness company could share tricks on exercising and staying cool. Auto shops can post tips about maintaining your car and safety tips for summer driving. 

Upgrade Your Content Strategy

Staying relevant on social media is essential for a healthy business. Posting seasonal content is one of the best ways to remain so. Get the most out of your campaigns by incorporating some social media content ideas for summer. Whether you post about summer holidays, great summer activities, or anything else related to the summer season, these seasonal posts can make a massive difference for your brand. 

If you want to learn more about how Optimize can help you with your content strategy, schedule your free consultation today!