Should You Be Using LinkedIn Ads for Your Open Job Positions?
The demand for quality employees is notably high. In a report published in March 2023, 67% of surveyed firms referred to the hiring experience as "somewhat difficult" or "very difficult," with 40% falling into the "very difficult" category.
According to Staffing Hub's 2023 State of Staffing report, the most challenging aspects of hiring are finding and engaging qualified candidates. And now that Meta has eliminated job listings from Facebook, many employers are stuck wondering what other options they have.
LinkedIn continues to be a popular platform for hiring, but it's easy to get confused, given all the options. At Optimize Digital Marketing, we've found LinkedIn ads to be the most effective at publicizing open positions.
Keep reading to learn about LinkedIn's Work With Us Ads and how they can help your business grow.
What Are LinkedIn Work With Us Ads?
Work With Us Ads are personalized recruitment ads that appear on your employees' profiles. Explicitly designed to target potential employees, they highlight open jobs for a high-potential target audience.
Work With Us is a unique LinkedIn ad format designed for employee recruitment. These ads are more targeted than some of LinkedIn's other ad formats, such as the sponsored content that appears in members' news feeds. These are the static, single-image LinkedIn ads that promote products, services, or businesses.
Work With Us Ads bypass the news feed and go straight to where members look for jobs — on the employee pages of companies that interest them.
What Makes Work With Us Ads Special?
Nine in 10 LinkedIn members are open to new opportunities, and Work With Us ad campaigns help you find the right ones. They speak directly to your target audience of job seekers, building brand awareness and enticing qualified applicants to your application page.
Meet Candidates Where They Search
LinkedIn Work With Us Ads let you present your job openings directly to candidates who are actively searching. Instead of waiting for qualified applicants to find you on a job board, Work With Us matches your openings to candidates researching employers.
Work With Us Ads appear on the right side of your employees' LinkedIn profiles. They're formatted as text ads with a customizable layout that lets you add a headline, description, and image. The Optimize team can help you decide what design works best for you.
When someone views a profile to learn more about the company or get someone's contact info, they see the jobs you choose to promote. Your LinkedIn advertising campaign is customizable to your recruitment needs, allowing your decision-makers to highlight the roles and skills that matter most.
Connect With Quality Candidates Easily
Work With Us messages are dynamic LinkedIn ads offering personalized experiences for LinkedIn members. You specify the roles to promote and the skills you're hiring for, and LinkedIn's advanced targeting criteria will match the right job title to the right platform member.
Work With Us Ads also offer customizable calls to action. You can send interested job seekers to your LinkedIn job listings, website, or careers page, depending on your hiring goals.
Are you more interested in candidate lead generation than direct applicants? Work With Us addresses that, too. Ask your Optimize LinkedIn campaign manager to direct clicks to a landing page, where you can add lead gen forms that let people sign up for updates.
Block the Competition
You can have the largest LinkedIn daily budget in the industry but still struggle with recruiting if competitors poach your best people.
Work With Us Ads keep those competitors off your employee profiles. When you run a Work With Us ad, you can choose to block competitor ads from those profiles so yours are the only recruitment ads people see on those pages. Competing suggestions won't tempt job seekers away, and your current employees won't see other options when they log on to check their profiles.
How Can Optimize Help?
According to LinkedIn, most candidates take only 14 seconds to decide whether to read a job ad in detail. Work With Us Ads give you the edge by introducing your most relevant jobs to qualified candidates, enticing them to apply before they even read your ad.
Taking on another hiring task is always challenging, but Optimize Digital Marketing is here to help. We'll be your LinkedIn campaign manager, helping you choose your LinkedIn ad type and develop a budget and schedule. We'll even help you run your campaign and follow its results, suggesting tweaks until it's just right.
If you're looking for new ways to increase engagement with your open roles, LinkedIn ads give you an edge. To learn more about how Optimize can assist you with the creation and management of LinkedIn ads, contact us today and schedule your free consultation.