Automotive Marketing Solutions: Are They Worth It for Your Shop?
As technology advances within the automotive industry, staying ahead of the curve can feel like an uphill battle for auto shop owners. Customers seeking repairs, maintenance, or auto parts expect a seamless, tech-driven experience they can manage from their smartphones. Meanwhile, digital marketing continues to evolve, with new trends emerging in paid advertising, social media, search engine optimization, and other online marketing strategies.
To stay competitive online, many automotive businesses are outsourcing their marketing to experts who have the knowledge and experience to develop creative, impactful marketing campaigns.
Why You Should Be Using Automotive Marketing Solutions
Investing in automotive marketing solutions can be a game-changer for your auto business. Here are just a few reasons your business stands to benefit from the help of experienced digital marketing partners.
The Digital Takeover
An online presence is essential to capture the attention of customers searching for local automotive services. Roughly 97% of people discover more information about local companies online than anywhere else, making a robust online presence imperative for growing your visibility.
Customers use search engines, review platforms, and social media to locate and research local auto shops and auto dealer businesses, so it's important that your business stands out among the results. Some 46% of Google searches originate from people looking for local information. If your automotive business isn't online and findable by your local audience, you're missing out on a vast pool of potential customers.
Increased Competition
In 2023, automotive advertising spending has climbed past $20 billion, up from $19 billion in 2022. You may have direct competitors allocating marketing dollars toward digital marketing — and if you’re not doing the same, people searching online will find and visit your competition first.
With automotive marketing strategies in place, you can tap into a local market of people searching for businesses like yours. Getting expert help with digital ads, social media management, and other automotive marketing strategies can help you gain a competitive edge.
Online Reviews
Customers rely on recommendations and online reviews to make informed decisions, with 81% of consumers using Google reviews to assess local businesses. Positive online reviews and a strong social media presence, guided by focused marketing efforts, can enhance your reputation and build trust among potential customers.
Time Management
Running an automotive shop is no easy feat. Balancing the demands of managing your business with the complexities of planning and executing marketing campaigns can be overwhelming.
Automotive marketing solutions allow you to entrust marketing tasks to industry professionals with a track record of designing and implementing successful digital marketing campaigns, leaving you with more time to focus on what your business does best.
Get the Automotive Marketing Solutions You Need
Investing in digital marketing is a strategic move for auto dealers and auto shop owners looking to thrive in the digital age. By leveraging the expertise of marketing professionals, you can free up your time and resources, focus on delivering exceptional services, and ensure your business stays competitive and visible online.
To learn more about how automotive marketing solutions can benefit your business, schedule a consultation with one of our digital marketing experts at Optimize Digital Marketing. We can provide insights and customized strategies you’ll feel good about implementing, while helping your business grow its digital presence.