4 Holiday Social Media Posts to Add to Your Social media Strategy
The holiday season brings floods of seasonal content that may feel like your regular small business posts aren’t being seen by as many people. During this time of year, social media platforms adjust their algorithms to appease the wants of their online users.
As people take time off over the holidays, they might take a break from social media altogether. If they’re scrolling, though, they want to see holiday posts featuring people, places, and things that put them in the holiday spirit.
While people might be spending money on gifts — expect a healthy 7% increase in spending for 2023 — that doesn’t mean they want to see business posts. However, there’s a way to strike a balance between holiday-themed content and social media marketing.
To stay on top of the trends this holiday season and market your products or services, check out these social media post ideas to add to your automotive marketing campaigns.
Why Do You Need to Share Holiday Social Media Posts?
As the algorithms adjust on social media platforms during the holiday season, it’s critical to adjust your content calendar.
The algorithm favors content that aligns with the current season and trends. Over the holidays, expect the algorithm to push out content that highlights family time, outdoor adventures, gift-giving, and showing appreciation for loved ones.
If you’re not posting about holiday-related happenings, you’re ignoring a huge trend the platforms want to see. From wishing your audience “Happy Holidays” to thanking them for their business, it’s the perfect time to post heartfelt, seasonal content.
How Can You Add Holiday Posting to Your Content Marketing Campaigns?
Just because it’s the holiday season doesn’t mean you can’t boost online engagement and get people excited about your business.
People still want to buy holiday gifts, tune up their cars for holiday travel, and take advantage of Black Friday and Cyber Monday deals.
Here are some ideas for holiday media posts to rev up your holiday social media marketing.
Hold Holiday Contests
If you’re looking to increase your engagement during the holiday season, a contest is the perfect way to do it. You can offer a prize of your own, such as a free oil change or a discount on services. You could also work with another local business to offer prizes for your community members.
Creating rules around “most-liked comment” or “most creative name” helps boost engagement on your post, getting your business in front of more people online. You can also ask people to tag two or three friends as part of the rules of entry.
Offer Gift Cards or Gift Certificates
During this time of year, people are willing to spend their money on holiday gifts that bring smiles to their loved ones’ faces.
Offering gift cards or gift certificates is a great way to support holiday gift-giving while spreading the word to new customers about your products and services.
Consider adding a discount — $20 off a $100 gift card or “buy one, get one at $20 off,” for example. This way, people might buy themselves gift cards to use later, too.
Post Winter Service Tips
Informing your online followers about the importance of specific services helps remind them to bring their vehicles in for servicing, keeping your shop top of mind.
Many people tend to put off services during the colder months, so this is the perfect time to remind them of why they need your services. It’s also the type of relevant, informative content your audience — and algorithms — want to see.
Share Images of Your Business
In this season of joy, platforms are looking for holiday-related content to push out to their users. People care more about personal images over service or product content.
Posting personalized images of your business or its holiday events can get you in front of more people, and it helps show your online followers the people behind the brand.
Take Advantage of Opportunities This Holiday Season
The holidays are a busy time of year online, no matter the business. It’s important to stay on top of trends so your page doesn’t become irrelevant amid holiday festivities.
Far from being meaningless fluff, your holiday social media content can help you make a positive impression that carries you into the new year. Your customers and their connections will remember you and start booking appointments if you serve up inspiring holiday content for the season.
If you are a client of Optimize and would like to learn more about how you can take your holiday posting to the next level, reach out to your account consultant. If you’re interested in learning more about Optimize and how we can assist your social media marketing during the holidays, schedule your free consultation today.