Automotive Websites Will Help Boost Your Business Online
A website is one of the most important facets of your business. You can find information about a business with just one click. Consumers want to know what your business is, what services it provides, and what it stands for.
An automotive website needs to encompass a few things: business information, services, and promotional content. All of the content that is present on your website should be based on what you want to provide for your customers.
You began the journey of creating your marketing plan for your business by creating your target market. Creating your target means that you have gathered enough information to know who your marketing content will be targeted towards.
Based on your target market, you then created a set of realistic auto repair marketing goals. The goals that you have created were based on your target audience.
You then developed ideas for auto repair advertising that matched your goals. Since you have gone through those steps, the next step was to create a social media marketing plan that encompasses your target audience, goals, and advertising ideas.
The last step in the process is to think about a website for your business. The latest website builds are designed to make your business more available to your customers. Being found on Google is extremely easy nowadays, and websites are designed for convenience.
How Website Design and Functionality Affect SEO
SEO, or search engine optimization, involves more than just using keywords that consumers may use to find your website or service. Several factors determine the performance of a website. On-site SEO and off-site SEO are just two of those major factors.
On-page SEO refers to the content on a particular webpage. Relevancy is a big one, but you should also factor in keywords, the structure of a URL, the meta description, the structure of the page content, etc.
Off-page SEO refers to the authority of the website, as well as backlinking and whether you link your social media platforms, and videos.
How Google Ranks Your Website
When it comes to Google, there are a few things to consider when you factor in form and function. Google uses core web vitals, as well as SEO, to make sure that the user experience is of the highest quality while using the search engine.
If your website is to be ranked high on SERPs (Search Engine Results Pages), it must follow parameters set forth by Google. Those parameters are known as Core Web Vitals. Core web vitals consists of three metrics: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift
Google characterizes Core Web Vitals as “the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects real-world experience of a critical user-centric outcome.”
Let us discuss the three metrics of Core Web Vitals further.
Largest Contentful Paint
Largest Contentful Paint (or LCP) measures the time that elapses between when a user clicks on the website to when the content on a webpage is visible to the user. According to SEMrush, Google wants the content to load on a page in under two and a half seconds.
First Input Delay (or FID)
According to Google, FID refers to the time it takes for a website page to respond to first-time users. Clicking a link and other interactive buttons on the webpage is measured. To pass the FID test, a website must be able to respond within 100 milliseconds.
Cumulative Layout Shift
The last metric is the Cumulative Layout Shift (or CLS). This directly involves the legibility of the content within a webpage. According to SEMrush, CLS “measures the number of layout shifts that unexpectedly move the main content of the web page.” Google states that to meet their standards, the CLS of a web page should be 0.1 or less.
Why Website Performance Matters for Automotive Websites
Those three metrics alone, if followed correctly, can improve the overall experience of your customers. Not only will a high-performance website improve your SEO, but it will also create a higher level of interest in your business.
Consumers want convenient, easy-to-locate information, which means that getting your website right is important. Your brand will build a better reputation through a high-performing website. Consumers are more likely to pass your business up if they cannot find the information they are looking for on your site. They also pass if your website does not live up to Google’s expectations for high-performing websites.
These are things that you must think about when designing a website. Your business acts as a 24/7 service advisor. From contact and appointment information to service and promotional information, you must have the information that your target audience is looking for to get them in the door.
Not only that, but your automotive website should also answer questions that consumers have. One way to answer important questions is to add features to your website. For example, when we build websites for customers, we offer AutoNetTV.
AutoNetTV is a website feature that allows websites to host their informational content on the website. They discuss the importance of maintenance and repair services so that consumers better understand the services that your business may provide.
Automotive Websites with Optimize
Optimize Digital Marketing offers both custom and branded websites to help you capture more business. Built for performance, you can expect your website to meet the standards discussed earlier in this blog, but you can also expect more. We offer social media, ad, and website services to make your online presence more cohesive.
If you want to add an automotive website that performs and assists in persuading consumers to use your business, contact us and we will walk through all of the necessary steps to boost your business.