Optimize Answers your Digital Marketing Questions

We receive a lot of questions about the digital marketing industry performs compared to traditional marketing. Whether it is due to the constant change within the industry, or the interest in learning more about how digital marketing can aid a growing business, we are here to help you get your questions answered. 



We have broken it down into the most frequently asked questions we receive from our clients and those we meet at tradeshows. While most of these questions are regarding our products or services, we have also made it a point to mention the importance of specific platforms as well.

Social Media Platforms 

“What is the point of Twitter?” 

This is a great question. Although Twitter is not the first platform that comes to mind as a business owner in the automotive industry, it still has immense power. In fact, the average monetizable daily active users (mDAU) totaled 237.8 million, which was a 16.6% increase over Q2 of 2021. 

In the United States, however, there was a monetizable daily active user increase of 14.7% over Q2 of 2021, according to that same report. This means that more people are using that platform that can be leveraged to make purchasing decisions. 

Along with a vast population of users, Twitter ads are a wonderful way to get your content to be seen by more than just your local area. You can narrow the objectives of your ads by choosing specific demographic criteria. 

“Is Social Media a Good Way to Advertise?” 

The answer to whether advertising on social media is a good way to advertise is a resounding yes. Through social media campaigns you can narrow your target audience down using minute details. Hyper-targeting is a great way of finding your perfect audience online. 

Hyper-targeting consists of age range, gender, income, location, race, consumer interest, and behavior. With an extremely high number of active users on social media in the United States alone, the first objective is to make sure that you have a clear idea of who your target audience is, then you can start to advertise on social media. 

Ads on social media are immensely powerful. For example, ads on Facebook reach 62.6% of users aged 13+ in the United States. On Google, they have estimated that businesses that run Google ads receive an 8:1 return on investment (ROI). It is said that 97% of Yelp users make a purchasing decision after being on the platform, meaning that your Yelp ads have the potential to persuade consumers to make purchasing decisions. 

“What are the Differences Between the Essential, Core, and Pro Packages?” 

Our programs vary, but you will receive high-quality custom service and expertise as it pertains to the platforms we offer throughout our programs. 

The Essentials Program consists of managing 3 platforms: Facebook, Google, and Yelp. When on the Essentials Program, you will be entitled to directory and reputation management. Directory management includes confirming business information on all platforms, making sure that your products or services are accurately represented, and quarterly planning. 

Reputation management entails creating a personalized response plan, review monitoring on all three platforms, SEO optimization in review responses, and reporting. 

The Core Program contains everything offered in the Essentials Program but adds Twitter and YouTube. On the social platforms, you can expect a specialized posting strategy that includes 5 trending posts on Facebook per week, as well as one post per week on Twitter. You will also receive comment and spam monitoring, reporting, and YouTube maintenance. 

 For signing up for the Core Program, you will receive a monthly ad budget of $45 as well as a plan to reach ad objectives and get you in front of your audience. 

The professional includes everything from the Essentials and Core programs, and so much more! We will employ a photographer to come to your business to photograph your place of business, staff, equipment, and tools. 

You will also receive enhanced posting, Facebook Stories, as well as added platforms, Instagram and Nextdoor. Our onboarding team will assist in creating or getting access to those platforms, and your Account Consultant will post to and respond to comments on those platforms.

“How do I get people to check in on Facebook?” 

What is seen as a “word of mouth” feature, a check-in allows users on Facebook to show their friends and other users that they are visiting a particular business. This is extremely important because the check-in may persuade their friends or even other users to make the drive over. 

One way to get more check-ins from customers is to offer promotions for customers who do check in. For example, you could post about customers receiving a 10% off coupon for any maintenance service by checking in while in the shop. 

Another solution could be to offer Facebook Wi-Fi. For your business to have this capability, you would need a router that is Facebook Wi-Fi compatible and your cell phone. Setting up Facebook Wi-Fi is brief, but the most important part of setting it up is having admin access to the business page. The business page will also need a physical address. 

Businesses can offer Facebook Wi-Fi users to check-in. The user can skip checking in, but if customers appreciate the work that your shop does, the chances of them checking in during a visit increase. If you have an Instagram account for your business, you can also offer customers the ability to follow your business's IG. 

“What does the use of social media marketing add to My bottom line? 

Social media can directly affect your bottom line through increasing brand awareness. 

Awareness is the first step in creating an image for your business. Creating quality content that resonates with your target audience will generate impressions, which is the term used to describe the number of times your post has been seen on screen.

Impressions and reach are terrific ways to track your content or ads because they can determine how influential your campaigns can be through the number of conversions your campaigns yield. 

When talking about campaigns and content that builds awareness, the number of times that people need to see content before consumers are aware of varies. The term for this is called “effective frequency,” and experts say that it could take one to three instances of exposure to your content before becoming familiar with your business. 

Reviews are another aspect of your bottom line. Making sure that you are on top of responses is paramount. Reviews show that you care about your clients, and responding to them with the appropriate emotion and professionalism will keep them coming back. 

These three things have a direct impact on your bottom line. It may not show dollar signs at the beginning, but over time, you will notice that social media is one of your best chances to present an image of your business that consumers can hold on to. 

We always love answering any questions about the digital marketing industry or how our services can better assist your business. If you are interested in learning more, feel free to reach out for a free digital consultation. 

We manage your presence online, so you can be present offline.